AMD shows off its Puma platform beating Centrino

By Nate Mook | Published January 10, 2008, 5:31 PM

Although AMD didn't have a major presence at CES, the chipmaker did have a reference design of its upcoming Puma platform on hand to show how it out-performs Intel's Centrino platform.

Puma is essentially the company's new "Griffin" processor paired with an ATI graphics chipset and designed for laptops. It also adds a chip dedicated for high-definition video that sits right on the GPU. The platform will be the first to support DirectX 10.1 in a mobile environment.

Puma reference design AMD's Puma prototype

The advantages that come with ATI's graphical prowess were fairly obvious when AMD showed high-definition movie playback on Puma and Centrino, along with gameplay tests. Puma had 50% less CPU usage than Centrino while watching a movie, and offered nearly 4x the frame rate as Intel's embedded graphics.

Battery life with Puma will also be improved by about 25 percent, AMD said, without sacrifice performance. This is due to the smaller package that comes from Puma's 55-nanometer manufacturing.

Unlike Centrino, AMD is not including a wireless chipset in Puma. The company claims it's better to work with experts in the field, such as Broadcom and Atheros, rather than try to develop its own wireless solution. The decision will also give the company flexibility when it sells Puma to OEMs, as well as move to newer wireless standards faster than its rival.

Laptops utilizing Puma will go on sale in the second quarter, although AMD has not yet announced specific manufacturers.

Intel, of course, is busy readying an upgrade to Centrino dubbed "Montevino," which it expects to launch in the middle of this year. Montevino is the fifth-generation Centrino platform and will compete with Puma.

Puma in action besting Centrino Puma out-performing Centrino

Comments

I'll stick with my Intel based notebooks rather than rely on Broadcom for my networking requirements. Has everybody forgotten the problems that most HP notebooks (and other AMD based notebooks from others) are having with regards to the Broadcom wireless cards? One minute they work, the next they don't. Not something that you need when you are trying to get an important email across regarding work etc.
As far as I am concerned, AMD dropped out of the marketplace when Conroe was launched & is being kept alive by the acquisition of ATI.

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Intel Nehalem and the notebook versions derived from it are just 8-10 months away now, there is not so much hope for AMD...

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Cool spec, hope that it will be finished when it is released.

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Good for AMD, hopefully Puma will be as good as they say and give them a good foot forward. Lets hope they have something up their sleeves for the desktop computers too.

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"Lets hope they have something up their sleeves for the desktop computers too."

Don't hold your breath too long. You may pass out.

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cool nick crash...anybody seen the movie hackers. only a pinhead would post a reply like that. True Amd not doing so well now but, the future holds much promise, if they were not around design and innovation would be stifled and intel would be free to jam the s*** out of the consumer for their products..how long did it take intel to dump pentium

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