AMD to Release Centrino Competitor in 2008

By Ed Oswald | Published May 18, 2007, 2:45 PM

AMD is set to start shipping a competitor to Intel's Centrino processor by the end of this year, which it is calling Puma.

The chipset has similar energy efficiency characteristics to Intel's, and will start appearing in notebooks by the middle of next year. AMD has mainly concentrated on desktop systems where it has seen considerable success.

However, to continue its growth, it needs to take on Intel in a market where its rival has maintained supremacy. It will start this process with Puma and continue it with Fusion, a chip that integrates graphics onto the core, by 2009.

The new chipset includes functionality that allows for power conservation and longer battery life. For example, the clock speed slows when applications require less CPU power, and features within the chip allow for unused portions to "sleep" while others are busy.

While the company has "mobile" processors now, technically they are just scaled down versions of the same architecture used in desktop systems, the company says. Puma heralds a completely different architecture altogether.

"With increased performance and power efficiency, Puma represents the company's first explicitly mobile platform," Endpoint analyst Roger Kay said. "It's safe to assume that this offering is just the first of what will be turn out to be a stream of evolving products based on the company's new open-platform mobile technology."

Comments

View comments by with a score of at least

Maybe it is too late.
but AMD need to ad the WIMAX support and better support for previous standard.
without that AMD will failed

Score: 0

|

That's good that Amd can finally come out with some benefit of merging with ATI. This next year should be very interesting. having a complete solution instead of relying on third parties will be good for them. let's just hope Amd is around and doesn't go belly up before that happens.

It took years of Amd spanking intel to get just 20 percent of the market. Intel has a heck of a line up now that is beating Amd. Let's hope this is enough. You have to give Amd props though, considering their R&D budget, cash flow and everything is only 1/10th of Intel's is amazing they can survive at all.

Score: 0

|

" Intel's Centrino processor " Centrino is not a proccessor its a group of intel technology's installed together.

Score: 0

|

Wow!

A current model CPU is not simply a monolithic chip but an assemblage of various chipsets?!?

Who would have guessed...

And all along I was thinking that it was just a very powerful single transistor!

Score: 0

|

hahaha... Nice. =)

Score: 0

|

Microsoft's Ray Ozzie: 'Nobody's going to be 100% open'

The mobile apps ecosystems of the world may converge over time, led by apps being ported over across platforms, according to the Chief Software Architect.

Will Firefox beat IE9 to Direct2D rendering?

Just days after Microsoft executives gave conference attendees a peek at a new rendering technology, a Mozilla contributor revealed he's working on the same thing.

Where there's smoke: Apple warranty stance raises troubling questions

Carmi Levy | Wide Angle Zoom: Smoking can be dangerous not only for your lungs, it appears, but for your Apple hardware warranty.

AOL's decision to rebrand as Aol. takes a bad brand and makes it worse

The idea behind the social Web is to crowd source before bringing out something new. But not at AOL, which new logo debuted with a cry of "fail!" across the blogosphere and Twittersphere today.

Microsoft 'worked with Apple' for Silverlight on iPhone, says Goldfarb

By not making such a big deal out of trying to stream video to the iPhone, Microsoft got a big deal out of it, revealed the Silverlight product manager.

Clicker.com cuts through the Web video chaos

In a world where homemade video and Hollywood movies travel the same pipeline, it's good to have a real search engine to cut through the clutter.

A case study in improving software: What Office 2010 can learn from Notion 3

A music composition product gambles with a complete overhaul, in an effort to make headway against two well-known competitors in a tough market.

Kindle 2 update adds battery life, native PDF reader

Amazon has pushed out an update to the Kindle 2 e-reader that lengthens battery life and adds a native PDF viewer.

Safari on iPhone gets competition from a $1 browser app

Apple likes to say it gives iPhone users a full browsing experience, but a new competitor tries to incorporate more desktop browser features.

Action Replay maker sues Microsoft for Xbox 360 'predatory technological barriers'

Third-party video game accessory maker Datel has filed an antitrust lawsuit against Microsoft over the Xbox 360's recent Dashboard update.

Microsoft's Bob Muglia and Ray Ozzie on Silverlight vs. standards

Bob Muglia: "We're trying to provide people with an environment that has capabilities that you just simply can't do today in the standards-based world."