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AOL Buys Mobile Advertising Startup

By the Betanews Staff | Published May 15, 2007, 12:51 PM

Continuing a recent trend of consolidation in the advertising industry, AOL announced Tuesday it has acquired mobile ad provider Third Screen Media. AOL says the purchase, which was rumored in February, will enable it to offer marketers additional reach beyond the desktop Web browser.

While the market for mobile advertising is currently small, it is expected to grow over the next several years. AOL's move follows Google's acquisition of DoubleClick and Yahoo's purchase of Right Media. Terms of the Third Screen deal were not disclosed, although the company will become a subsidiary of AOL's Advertising.com division.

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TomA102210
May 15, 2007 - 3:16 PM

Yep, AOL is still around I'm pleased to say. And, they're still making acquisitions which will in turn bring more profitability.

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Second Shadow
May 16, 2007 - 2:23 AM

Well done, Tom ... Here's your cookie! :)

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andrey
May 16, 2007 - 2:30 AM

more ads != profitability

There is a very fine line between bringing in the revenue and turning the customers away and as of late, looks like AOL is more about advertising mortgage loans in every possible place on its website than actually providing the content that will attract new users.

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