AT&T Offers Unlimited Wireless-To-Home Calling

AT&T is attempting to curb the churn of wireline customers to its competitors by offering a service that would allow the customer to place unlimited calls from their wireless phone to their home AT&T landline. Called AT&T Unity, the service would be available to those who have the $50 unlimited local and long distance plan at home, and a $59.99 or higher wireless calling plan.

AT&T officials expect the plan to help decrease churn. It owns 68 million landlines across 22 states, and plans to advertise the perk in stores that fall within its calling area. About half of Cingular's current customers are also subscribers to its wireline services. However, some analysts are skeptical -- they say the offering would likely have a limited appeal, mostly to those in family plans that call home frequently.