Analyst: Even against the iPhone, RIM still gains market share

By Ed Oswald | Published September 8, 2008, 4:28 PM

As Apple ramped down shipments of its first-generation iPhone, it actually lost market share to BlackBerry manufacturer Research in Motion (RIM), according to the latest Gartner report.

RIM doubled its market share to 17.4 percent, selling 5.6 million devices in the April to June quarter, states the Gartner report. This was up from 2.5 million a year ago, and the marked increase likely has a lot to do with RIM's new push beyond business customers and into the consumer market.

This push continues -- in fact its latest round of ads give the device a considerably more consumer-oriented approach, portraying "Life on BlackBerry," where everyday people can keep their busy daily lives organized.

A year-to-year comparison was not available for the second quarter of 2007 because the iPhone had only sold for two days during that quarter.

Even with the significant jump, RIM is still no match for Nokia. Though its market share dropped over 3% amid increasing competition, the company still controls 47.5% of the market.

Analysts both within Gartner and outside the firm seem to agree that Nokia will likely continue to lose share as competition intensifies. Many say that the company must continue to innovate its devices or risk being left behind, especially as Apple continues to grow.

Apple itself saw its market share sliced in half to 2.8%, due in large part to its ramping down of shipments in preparation for the iPhone 3G. With the extraordinary success of the iPhone 3G launch worldwide, it's all but certain the company's share will skyrocket in the coming quarter.

HTC came in third spot with 1.3 million sales. That company also saw a surge in sales, likely due to the launch of the Touch Diamond.

In terms of operating systems, Symbian led with 57% of the market, followed by RIM with 17.4%, and Windows Mobile at 12%. Symbian's success is directly tied to Nokia's, which is one of the primary users -- it also is owned by the Finnish phone maker.

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Buy 2 Get 1 free, and also get 1 free apple ipod 80gb........This is our company monthly Bonnanza.
Nokia N96.........$500
Nokia n95..........$350
HTC................$680
SAMSUNG........U900$650
SONY ERICSSON G900$650
Sont Erricsson ExplorierX1$400usd
Apple iphone 16gb$400
Aple iphone 8gb$300usd

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lAPTOPS FOR SALE .Petium M
iPODS fOR SALE.80gb
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Dop 8800 ..for sale
eletronics for sale..

Contact : the 3 valuables Emails.
And this is our company Full contact.
HARRISON & MAGERY TECHNOLOGIES LTD
Britannia House 111, Glenthorne Rd
W1J 6BD LONDON
Fax: +447005981961
Tele:+447035923267
Email..Harrisson_mag@hotmail.com
Email..khaliquk.electronics@live.com
Email...Dealersofphoness@gmail.com

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Well, Apple is missing the point about the Enterprise vs. Consumer market issue. Both markets are coming together in relation to user's "needs". Nowadays, non-corporate users are using those "enterprise" features in RIM phones and loving them.

It's impressive to see each day more people with a Blackberry here at my country. Two years ago you won't see them on the streets, now they are everywhere.

The iPhone was just released in my country by two providers but they couldn't sell all the units they brought and they weren't many. RIM already claimed the market and people is not convinced about the iPhone advantage (not that I believe such thing exists).

I don't think Apple will catch up with their philosophy. Maybe if Jobs dies and a more open CEO comes to save them, but not the current snobbish Apple.

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Bottom line is that Apple have a heck of a lot of catch up to do to genuinely compete with the Blackberry and I imagine that's part of their long term strategy. I did think that iPhone 3G would be far more business orientated than it is and I fully expect that the next version of the iPhone will have learnt a lot from the Blackberrys. I can not imagine that Apple don't want to tap into the business market at some point and I think the next iPhone will be more like the Blackberry than the Blackberry will ever be like the iPhone.

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Does that matter?

The Blackberry is essentially limited/optimized for enterprize deployment.

The iPhone almost couldn't care. Their penetration into the consumer sector swamps the issue. And their penetration into the enterprise sector, like almost all of Apple's stuff, is almost by accident - as Apple's way of doing business in NOT enterprise friendly.

So the fact that Apple has penetrated th enterprise segment at all is news! And the irony is that it is doing so by USERS bringing it in and forcing the enterprise to deal with it, not by enterprises forcing it on employees.

And sorry - multi-touch technology, of which the iPhone is just the tip of the iceberg, will replace the busy button-centric orientation of the Blackberry! (Meanwhile you might want to hold your breath waiting for the Hudson to make its reappearance in Detroit as well!)

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"The iPhone almost couldn't care. Their penetration into the consumer sector swamps the issue. And their penetration into the enterprise sector, like almost all of Apple's stuff, is almost by accident - as Apple's way of doing business in NOT enterprise friendly."

Not true. The slice of the pie is too big to ignore. I think Apple will become enterprise friendly - they can't afford not to be.

"And sorry - multi-touch technology, of which the iPhone is just the tip of the iceberg, will replace the busy button-centric orientation of the Blackberry!"

No I totally agree but like I say Apple will learn a lot from the Blackberry and will exploit it's strengths while ignoring it's weaknesses.

I wouldn't be suprised to see a personal version and a business version of the next iPhone.

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Maybe - IF Apple essentially wants to redesign the iPhone yet again to support push technology and not simply the POP3 and IMAP standards that are incompatible with, and do not support push technology.

Now that market server technology is 'owned' by RIM and Motorola. Apple doesn't even have a product, let alone a proven supportable product!

And then there is the SUBSTANTIAL problem of Outlook synchronization -something that not even firms more friendly with MS such as Nokia have been able to do - and what they have is limited to a restricted feature set as MS is not releasing the remainder!

And when will the iPhone support SSH, SSL/TLS and other necessary security standards?

Aside from almost a complete redesign, sure, Apple could probably do it. But given their anything but competent complete lack of Enterprise orientation - not to mention the lack of a product that satisfies fundamental enterprise needs -well,,,

Compare that with the fact that Apple COULD be doing gangbusters with the OSX server packages too that admin Windows and OSX and Linux environments from one consolidated robust environment, not to mention that completely integrate natively with the large 64 bit legacy UNIX backends too! - with packages that EXIST - and they don't!}

Apple will have to radically change their way of doing business with the Enterprise and get busy coming up with some solutions that no other 3rd party has been able to do.

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"Apple will have to radically change their way of doing business with the Enterprise and get busy coming up with some solutions that no other 3rd party has been able to do."

Aye that sums it up really. Maybe they'll get into bed with someone.

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They need to use Apple's numbers to really see the truth.

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Why? When their marketing department defines their categories to prove whatever they want to prove as well?

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i wouldn't expect anything less. The iphone is not a replacement for a blackberry. it's an alternative. Very clearly, one has a keyboard, is mature, runs windows, and has been in the enterprise market for quite a while, and the other is a promising piece of hardware with an innovative touch(smudge) screen, gps, and easy to use sdk.

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Very good points.

But seeing that the post focuses on market development instead of the usual fanboy rants, I'm sure it will confuse many here.

Each are at a different point on the product deployment/adoption curve - as well as essentially different products sharing the same 'name'.

The total units aren't that important. What differentiates them is the percentage change. And what is notable about Apple, aside from its introduction of multi-touch technology, is that they have come from essentially zero to become a significant player in a much shorter time than the other players - with no resonable expectation that that will change.

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I don't believe RIM has made any windows mobile phones.

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I've got my first windows mobile phone in the Tilt with WM6.1. I really wanted an iphone but my company still says "no" due to security and other reasons. I must admit, I REALLY like this phone. The screen is sharp and it actually has a keyboard. The built in browser is nothing too spectacular so I installed the new opera mobile. This is one cool browser. It's similar to the iphone browser with gestures. The Tilt plus opera is a very good combination.

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I share the same experience. Opera on 6.1 is much better than the buggy and unreliable iphone software.

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Wait, I have both and safari on the Iphone is the best mobile browser I've used to date. I think its mainly because it acts like a desktop browser in the way it presents the pages then you zoom on where you want to go. I know Opera does this too but Safari and the multi-touch interface on the Iphone just do it a bit better. I do have issues with the iphone don't get me wrong, no copy paste is a big one and since 2.0 it just doesn't seem a stable am hoping 2.1 gets that fixed, tired of apps not loading right from Itunes and/or just crashing to the desktop when you start them.

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