Apple slaps 'chrome' on the back of iPod Touch, remakes nano

By Ed Oswald | Published September 9, 2008, 3:19 PM

At a press event in San Francisco Tuesday morning, CEO Steve Jobs took the gift wrap off Apple's holiday line of iPods, calling them the "strongest holiday lineup yet" -- stronger in part because of a backing that's not shiny plastic.

Apple's entire color scheme for its newly redesigned nanos, unveiled September 9, 2008

The rumors of Steve Jobs' death, the CEO himself proclaimed this morning, were greatly exaggerated; but the rumors of the new iPod nano form factor appear to have been spot on.

The redesigned iPod nano takes on a form factor reminiscent of the first and second generation models. The specs look almost exactly like the data leaked by Digg founder Kevin Rose late last month.

With a newly added accelerometer, the device will now allow for functionality that was first unveiled with the iPhone. For example, laying the device on its side will bring up the Cover Flow view, and shaking the device would shuffle the songs in the playlist automatically. (Hopefully Apple tested this feature on joggers prior to release.)

The new nano will also include the newly unveiled Genius feature, which selects additional songs in the listener's library based on the currently playing song.

The device will be available in eight colors: silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED, and black; and will retail for $149 for the 8 GB model, $199 for the 16 GB model. Both are available immediately online, with retail availability following in the next several days.

Apple's iPod touch also got a design adjustment, which seems to follow along the same lines as the iPhone 3G, although the Touch's back is made of stainless steel (the iPhone's is plastic). Most of the rest of the device has stayed the same, except for the addition of an accelerometer here as well.

Apple's latest iPod Touch, redesigned in keeping with its iPhone 3G

Like the nano, the new Touch will feature the shake-to-shuffle function, as well as the Genius functionality, and the company has added new integrated volume controls. A speaker has also been added, although Jobs cautioned that the audio quality would only be suited for "casual listeners."

Three capacities are being offered: the 8 GB at $229, the 16 GB at $299, and the 32 GB at $399.

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*BREAKING NEWS*

An Apple product has received a 5 star rating at a PC fanboy site that rarely gives out a 5 star rating on ANY products it reviews. You guessed it, that would be the new iPod Touch! It also received the prestigious Editor's Choice. :)

http://www.pcmag.com/art...30095,00.asp?sr=hotnews

I mean seriously, how can anyone in their right mind not love all things Apple?

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There are so many better players out there, so much better. More open, consumer friendly, less expensive, etc. They don't have a trendy Apple logo on them though, that's the only problem. If the iPod was made by any other company would it still be as popular? As soon as you put that logo on there and make it shiny all the iSheep line up in droves though.

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2.1 bricked my ipod touch 32gb. Very irritating. I've been having to use my superior laptop soundcard to listen to music all day through headphones instead of my touch.

Why is there no crossfade?
Why are there no visualisations?
My Rio Karma could manage both, back in the dark ages...

Why is there no cut+paste?

And incidentally, the ipod touch has always had an accelerometer, someone tell the spud who wrote the article? ;)

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I deleted all my comments. It's like arguing with chimps in here. Get some ambition, then call me.

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Deleting your emotional fanboy rants was by far your most lucid contribution made thus far.

Thank you.

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LOL! ;-)

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And all of this comes on the heels of a new and funny ad by Apple. This is a full page ad at CNN in which I was able to capture a screen shot.

PC is talking to you PC switchers and wants you back:

http://i34.tinypic.com/30xcroo.jpg

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As much as I like OSX, that is NOT the primary factor driving Mac sales, fanboy.

The strategic marketing advantage is that the Mac is SIMPLY a PC that also runs OSX. If it did not have Windows and Linux compatibility, your rants would relegate it to much of the same market share it suffered from pre-Intel.

And only Jobs' anal fear of losing control of the OS and LOSING hardware sales prevents Apple from selling OSX to the larger nmarket - as after all - if they were so secure in their ability to sell the hardware decoupled from this linkage, they would have done of already. But its really too bad that Jobs' is so afraid that both Apple and his PC hardware can't compete by price point or by features/design to stand on their own. Its sad when the principals in a company have less faith in their ability to compete on an open field than those who would buy it.

So its is a rather sad testimony to see that the whose-its at Apple so fear this decoupling as they lack sufficient faith in their own platform to stand on its own in a truly open market. But then he idiotically opposed I/O slots in the Mac as well...can we see a pattern?

But that was same reason that ole Steve got kicked out the first time for resisting opening the MacII to expansion slots (ironically, the VERY thing that made the Apple 2 attractive!), I look forward to his demise from Apple again.

Then MAYBE they will wake up to the potential for providing Enterprise friendly access and enable the network that initially was responsible for the greatest Mac penetration in the vertical markets that has since been all but lost as Apple cut the financial legs out from those independents whose efforts were most responsible for increasing the penetration of the Mac. But then you seem amazingly silent about that history and the suits that still pend.

But is sure is fun to talk to a 20 something dweeb in an Apple store who is utterly lost once you ask a question regarding capabilities not stated on the very limited product descriptions. It takes real skill to make a veteran Mac user walk out of the store in complete disgust!

As far as your overpriced low-fi PEZ dispenser called the iPod (as well as all of the associated similar products by other vendors), who cares. The least you could do is make your Steely Dan vibrate and thus allow it to provide a bit of pleasure for those busy being f#$@%*& by the low-fi money pit.

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foxfyre, because your a Mac user I really like and respect you but if you don't mind I would prefer to be called "Apple Fanboy" not fanboy. Thanks. :)

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I think your blind allegiance deserves Apple Core...despite YOUR referring to yourself and other "Apple fanboys" as "Apple fanboys" in your "its a great day to be an Apple fanboy" rant...

But just like Apple - claim to have the superior system and then be afraid to market it to the larger market...yawn.

But its great how you utterly avoid dealing with Apple's BLATANT unwillingness to compete in the open PC market all the while whining that they could - if they wanted - if Jobs and company weren't so scared as they worry more about what Bono is wearing.

Apple: Afraid its PCs can't compete on their own in the PC market.

Big talk...underwhelming performance.

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foxfyre, as one Apple fanboy to another, I'm sadden to see how deluded your thinking is when it comes to Apple competing in the crappy PC market. But that's ok, someday you'll come around and realize that Apple's Mac OS X belongs only on superior Mac hardware.

If several of your closest friends and family members suggested they were hungry and wanted to go out and eat and you really wanted to treat them to something special, would you take them to a city waste plant and hand them each a bowl of defecation or would you take them to a nice restaurant at a beautiful location?

Well that's what's it's like to place awesome Mac OS X on PCs. No thank you. Steve Jobs knows this and will never let this happen. God bless this great and wise man.

One correction though, you said, "Apple: Afraid its PCs can't compete on their own in the PC market."

Apple does not and never has made PCs, they make Macs, a personal computer yes, but a PC no.

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hmmm is it just me or does someone not know what PC stands for? PC stands for PERSONAL COMPUTER!! and as you said Macs are personal computers. You can build a "Mac" simply by purchasing certain hardware to build the computer. The cost of that is only $250 not $2,500, it may not have the apple logo but that can be changed, and with a few file modifications you can run mac OSX on non mac hardware. "Well that's what's it's like to place awesome Mac OS X on PCs. No thank you. Steve Jobs knows this and will never let this happen. God bless this great and wise man." oops looks thats already happened ABOUT A YEAR AGO!!!!!

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REPEAT AFTER ME, THERE IS NO SUCH THING AS APPLE HARDWARE, it makes you even more clueless...

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Yummy, beautiful that new Nano! I own a "fat" nano though...I guess I'll just throw it away and get the new one! :D

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Oh...they have avoided the iPod for their other manufacturer's low-fi toy. LOL!

Who cares about the format at all? These are all over priced low-fi toys.

But I love listening to so many whine about which mediocre version of this decades Walkman is so cool.

But then this is the same group that defines themselves by the model cell phone they carry as well.

One might ask, in the age of convergence, why you have to carry multiple devices to begin with for such puny and limited and over-priced functionality.

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I have avoided everything ipod. My mp3 player has a battery that can be replaced. I have a sansa rhapsody. I pay a fee and get all the songs I want per month. Plus it came with an fm tuner and video built in. Forget apple.

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And how come your income and vaaaast assets make you a better "man" ?

Do you mean that without it you are nothing ?

oh wait .. we may be on something.

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hey just don't pay attention to the troll... even though he or she likes to piss people off...

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Hollywood_ your problem is obvious:

http://img.photobucket.c...1/head_up_your_ass2.jpg

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I remember you from the comments of some story ages ago, it was going on about how much money you have and make that reminded me because you did that before. All that money and it hasn't made you happy, you need to come here and tell everyone.

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Woohoo! Today is a great day to be an Apple fanboy and Mac user! iTunes 8 is amazing and the new iPod Touch is breath taking! I can't wait to get my new iPod Touch. Thank you Apple. I love you!

This is the whole event on video:

http://events.apple.com....t4bs89/event/index.html

(Steve Jobs is looking better! Isn't he just amazing!)

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"Typical California attitude."

LOL. I'm sorry hillbilly but what's your username again? ^__^

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I have a Macbook. I really enjoy using my Macbook. It is stable, versatile, and well-designed. When it ages out, I will buy another one because most of my work software is more mature on OS X.

That said, did I miss the packet of KoolAid in my MacBook box? Enjoying a piece of hardware and showing it off to your friends is one thing; turning technology into a cathartic quasi-religion is another. Yay, Apple has some new cool toys. Next news item, please?

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Yes, you did miss the Kool Aid in your MacBook box. Go back and look for it. Trust me, Apple Kool Aid is delicious.

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I love to watch CA dweebs from "The Land of Fruits and Nuts" debate which is the Fruit and which is the Nut.

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Maybe, he's from Hollywood, Floriduh. He did have trouble spelling Pomona.

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LOL. Nah, this is his real problem:

http://img.photobucket.c...1/head_up_your_ass2.jpg

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A picture of you again?

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Yup, just look at ole Steve...he looks marvelous...what little is left of him. That drug c0cktail must be marvelous. Perhaps he should leave the 'c0cktail' alone.

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Apple and Nintendo have a lot in common. Apple products are like the Wii, full of party games but not much for hard core gamers. If you're hard core you get a PC or an Xbox 360.

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Thats it? thats all the hype was about??!! there gotta be something else. Please!!

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Yes there is more, it's called getting the hell away from geeky, behind the times and crappy Winblows and visit your local Apple store. Is that enough for you?

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Help, you need it.

He said nothing about MS or Windows, that was a very boring update - I kept waiting for something more but it never came. - so boring the stock went down.

Investors were not impressed either...

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Even if one likes Apple products, the thought of going into an Apple store where you get to encounter some 20 something deweeb, who is now an expert in things IT based upon their having attended some marketing meeting, just so that we get to explain the concepts to them if you have questions other than what color you want is enough to even make a veteran's stomach churn.

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But, but it's shiny! No I agree, pitiful update.

I've seen the older chrome ipods, you can't touch them without them being smudged and they're so easily scratched you really need to keep them locked up in one of those gas filled glass vaults like they have the Declaration of Independence in just to keep them looking nice.

Apple products, form over function; eye candy for yuppies. At the risk of not being considered hip by a bunch of people I don't know or care about I think I'll stick with a usable mp3 player instead.

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Guess the investors "loved" the new lineup as well: down nearly 4% today...

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All markets down.

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still no SD slot to expand memory?.....$%#$%!@

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That would result in people being less likely to buy the new version when it comes out.

That is not Apple's strategy.

I want this feature too, but it won't happen.

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guess I'll get a Nokia Nseries instead

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Since the 1st Mac (well... Lisa - and contrary to the II) Apple took great care to make their products future-fail and cleverly withheld cool features until the next generation. I guess they got families to feed too...

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Nonsense.

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I didn't realise that Nokia was in the standalone music player business. I thought that they just made so-so phones with some ability to play music. That's how mine is.

Why would you need a card slot? You transfer the music and it's there.

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The Touch and a pocket full of Flash cards?

They could be used for more than just music as well... iTouch apps on card?

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That's it?

I dunno the way this was hyped was a big letdown

Nothing really new and still no copy/paste

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Except the hype came from 3rd parties.

Geesh, Its a iPod. Aside from thickness, memory capacity and colors, there really isn't much more to change.

All in all, not a big deal. I get a kick out of so many so excited, and especially those 'sooooo disappointed', as it implies they expected something magical. So much angst surrounding this decades Walkman.

Any surprise that they try to provide an updated product in preparation for this years Holiday gift giving season?

Its just an iPod.

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I was expecting something to be done with the gui it hasn't changed since it first came out...

I also was hoping copy/paste since they are trying to make the itouch/iphone into a personal everyday device

Also expected a bigger flash device too

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Anyone one else having trouble updating their iPod Touch to firmware 2.1? I am getting an error in iTunes 8 on Mac.

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I doubt anyone would be having that issue, since 2.1 is not going to be released until Friday. (Well for the iPhone anyway. I would assume they release both at the same time.)

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OK. I can now download the update now. It's 239.6 MB

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"newly unveiled Genius feature..."

Apple really throws around the 'genius' word a lot. Not even a hint of irony.

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Yeah, their "Genius Bar" is just an orange s*** version of The Geek Squad or Fire Dog.

And I guess you have to be "genius" to fix their products. Class act branding by Apple yet again.

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Noooooooo! Not a speaker in the Touch!

This will without doubt cause endless more s***e music blaring out distortedly from every teenager's Touch on the Bus/Train.

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Haha, what a leap forward...back in my day I had to walk around playing my death metal from cassette on a dictaphone!

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Hahahaha. Brilliant :)

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Wot, and run the risk of getting robbed in the process?

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They're the ones that do the robbing.

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Exactly what I was thinking. It's bad enough when idiots choose to blare music from their cells or less commonly boomboxes.

The speaker may be helpful for gaming (when not in public), but why bother for music?

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