CheckPoint Tries Adapting ZoneAlarm Brand to Hardware Router

By Scott M. Fulton, III | Published November 17, 2006, 6:17 PM

Throughout this decade, the basic ZoneAlarm software-based firewall package has been one of the single most downloaded pieces of general-purpose software in history - our FileForum running tally on the current version of ZoneAlarm Free doesn't do it justice. So when Zone Labs' corporate parent, CheckPoint Software Technologies - which, despite "Software" being its middle name, is currently most noteworthy for its perimeter and endpoint security appliances - announced last week it's co-opting its ZoneAlarm brand for a consumer-oriented 802.11g wireless router with firewall, our first thought was, "They're putting ZoneAlarm into hardware!"

Not really. Instead, CheckPoint is working to co-opt the very popular ZoneAlarm brand as a consumer hardware brand. That's not to say its ZoneAlarm Z100G wireless router is some ordinary device with an extraordinary brand slapped on it. In a market where wireless routers are selling for around the $50 mark, CheckPoint's USD $199 price tag ($149 markdown until the end of December) suggests it needs something over and above the ordinary router.

And that's a hard case to make, because wireless routers do tend to have firewalls built-in. The premium case CheckPoint is trying to make centers around the relocation not of the ZoneAlarm we've come to know, but a different class of security software into hardware: anti-virus software.

At the router level, BetaNews was told, the Z100G will use behavioral analysis to detect whether incoming traffic has malicious intent, and can supposedly stop it cold before it reaches the network. (By contrast, ZoneAlarm software's key features are preventing unauthorized traffic from generating responses from installed software, and disallowing unauthorized software from performing unknown activities on the network.) How the Z100G will be able to detect malware without the aid of an operating system isn't quite clear, and is frankly something we'll want to see for ourselves before we pass judgment.

"Part of that intrusion prevention is looking at the traffic, making sure it's the expected use of the protocol, that it meets the specs of that protocol, that it's not having malicious traffic," CheckPoint marketing representative James Mabie told BetaNews. While typical intrusion prevention is addressed by the on-board firewall, he said, the Z100G's "VStream" technology will examine all traffic that takes place on port 80 - the most open gateway for Web browsers - to determine whether it really follows HTTP or FTP protocol. If it doesn't, it won't get through.

While the Z100G doesn't represent the relocation of ZoneAlarm off of Windows, it does send one more signal of a continuing trend in all of computing: a reduction, if not near-elimination, of reliance upon the operating system (read: "Windows") as the software upon which the security and integrity of the computing system depends.

One of the consumer benefits of the device, CheckPoint director of product management John Gable told BetaNews, is that its logs - such as its Monthly Security Reports - try harder to make sense to the layperson. "What we found is that consumers actually appreciate knowing that their security's doing something," Gable told us. "So at the end of the month, if you look at our security report, you'll see it's very, very end-user oriented - very nice graphs, pie charts, to give that consumer a clear idea of the threats that have been trying to go after their machine, and the fact that they've been stopped...This lets them know what it's doing, why it's valuable, and gives them a much better and accurate set of security as a result."

As security engineers - among them, Zone Labs' own CEO, Gregor Freund - have mentioned publicly, it seems almost ridiculous for consumers or businesses to invest tremendous amounts on security preventative measures, when their network logons are basically in the clear. Microsoft has been the company most faulted over the years with leaving the front door wide open, though more recently, the blame has shifted elsewhere.

As John Gable explained, "A lot of times, that's caused by some of the other router manufacturers, whose main purpose is to make it easier to get connectivity. So by default, they've got the wireless access turned on with no encryption, and someone who's not very sophisticated with security or even computing plugs it in, 'Hey, everything's working,' and that's all they do. So everyone who's driving by can get access to that access point and into their network."

The Z100G is actually a combination wired and wireless router, with the wireless mode turned off by default - it has to be engaged manually - and with encryption over the wireless connection enabled by default.

As a router, the Z100G supports the so-called Super-G transmission mode, at 108 Mbps, though it's not a "pre-N" or a "draft-N" router. CheckPoint's representatives couldn't tell us yet whether a "Z100N" model is in the works. The company also boasts of an "extended range," which is wide enough to raise eyebrows, if not entire heads: a reported maximum outdoor radius of 1km.

So is it time for the company to drop the "Software" moniker from its name? Surprisingly, CheckPoint general manager Laura Yecies told us, they perceive this new device as a kind of vehicle for software. "Even if we, as a company, deliver more and more hardware, the hardware isn't the interesting part of it," she remarked. "This device...is delivered to consumers as physical hardware. But all of the things that we talk about [concern] the software that's on it, and its various features, its real-time nature, and how it's updated over time. I think of it as software, although of course, it's a physical box."

With that attitude, we at BetaNews should perhaps start looking at more hardware as just software in a different kind of box.

Comments

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The problem is not the fact that Zone Alarm is trying to get more money. Every since Checkpoint purchased Zone Labs, they seem to be trying to get rid the the name. Moving ZA onto a router may be the first step.

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I spent 20$ on a nat router (aka cable/dsl router). 4 LAN , 1 WAN, all 10/100 mb. Does everything I need. Supports UPnP amongst other things (which is one of the reasons I purchased it).

Why exactly do i need this new fangled device?

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because it's both new and fangled!

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Both windows firewall and ISA server don't need subscriptions. That's why they are both on the top of my list.

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It says "You also receive 1 year of FREE security updates, including firmware" Wow! At least Linksys gives you the firmware updates free for as long as you own the product.

Perhaps someone needs to explain how a hardware company is suppose to work to CheckPoint.

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I absolutely love ZoneAlarm. Sure, it's not the easiest thing to get going but once you do it's well worth it. Those who don't know how to configure their software properly should just stick with Norton...

I think this router sounds great and if it gets sold here in Australia I will probably purchase it.

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It's good for the layman, but it has too many 'auto' settings that can't be disabled, and it breaks too many advanced networking features.

I'm still a fan of Kerio for it's configurability, but ZoneAlarm is installed on all my client's machines for simplicity.

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How will the release of Windows Vista affect the need for softwear and hardware security?

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I wouldn't buy anything with "zonealarm" in the name. I did a few years ago and had a hell of a time getting rid of it. It caused all sorts of problems on my computer.

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Zone Alarm has been pretty good - used it for many years - sadly every now and then they come out with an update that breaks everything for a while. So you really need to understand what it's doing to deal with issues.

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ZA is easy to remove when compared to Norton software. It's not perfect, but at least the uninstall works 99% of the time. Norton's uninstall works about 10% of the time, and then gets rid of only HALF of the program. :P

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Both ZA and Norton are really easy to remove.
You must remove them from Control Panel/Add remove programs.I have used them both and they
are really good , only Mikkisoft people don't like them.

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$150 for this product is cheap, there are other alternatives where its alot more.

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seems a little pricey for an intelligent firewall/anti-virus/wireless router, even if it is unique.
i'd be more apt to buy it if it were closer to $100. 2 bills is alot to waste on something that might not work well for you.

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it's not bad.
Zone alarm's available in several languages, and fairly easy to use.
Much better than nothing, I suppose.

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This is nothing new, there are alot of products that do exactly this.

ZoneAlarm just jumped on the cash express.

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