News

Coke, iTunes to Give Away 2 Billion Songs

By the Betanews Staff | Published May 17, 2007, 11:56 AM

Coke and Apple said Wednesday that they would be teaming up in Europe to offer one of the biggest music promotions in the region's history. Two billion music downloads are set to be given away between May and August of this year to drinkers of Coke's products, and the company also plans to give away iPods and tickets to iTunes-Coke sponsored concerts.

In addition to the giveaways, exclusive downloads of performances from those concerts will be made available on iTunes. Dance music group Faithless with also record a special track exclusively for the partnership, and the group worked with designers to create a limited edition Coke bottle to ship during the promotion.

Comments

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Program86
May 18, 2007 - 5:17 PM

Just give away 1 million dollars to 2000 lucky people, cash is much cooler.

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Hollywood__
May 17, 2007 - 7:11 PM

Wow, they are giving away electrons in the form of 1's and 0's like it actually cost a lot of money to turn them into AAC files.

It' not like they are giving away 2 billion in cash. They are just allowing free downloads which to me is not a giveaway as I get all my music for free anyways. (And not with silly P2P software)

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imafurby
May 17, 2007 - 5:31 PM

It's newsvert.

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tazandpig
May 17, 2007 - 12:23 PM

Is this news or an advert?

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-Wanted-
May 18, 2007 - 3:03 AM

Advertorial.

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