Comedy Central plans to follow in the footsteps of YouTube by allowing its users to syndicate videos found in its "MotherLoad" video service. The changes, coming later this month, will be introduced along with a redesign of the company's Web site.

In many ways, this is also a victory for Adobe as yet another major content provider switches to the Flash video format. Once an also-ran in multimedia, the technology has quickly turned into the format of choice for its cross-compatibility with a variety of platforms.

Much of that success can be attributed to YouTube, which was one of the first sites to make heavy use of Flash as a format for streaming media.

Comedy Central executives told Reuters that those advantages were one of the reasons they selected the technology. Also, the syndication of videos was also a popular request. Grabbed videos will still contain advertising, although details are not yet finalized.

While some may see the move in response to an incident where the network's clips were removed from YouTube at it's request, executives denied that assumption. The move was due to copyright infringement issues and an agreement to legally place the clips on the site will come soon, they say.