RSSDell continues retail push with Best Buy deal
By Ed Oswald | Published December 6, 2007, 12:07 PM
After moving back into retail this summer in Wal-Mart and Sam's Club, the computer manufacturer is expanding into 900 Best Buy stores nationwide.
Several models of the company's XPS and Inspiron desktop and notebook lines will be made available at the retailer. The move is meant to strengthen the company's retail offerings even further and open more choices for consumers.
Laptop models available will include the XPS M1330 as well as the Inspiron 1420 and 1521. Desktops to be sold include the XPS One and Inspiron 530, 531, ad 531s.
"The addition of Dell to our retail and online selection gives Best Buy customers unprecedented choice when buying a computer," boasted Best Buy senior vice president Dave Morrish.
With the agreement, Dell will have retail presence in about 10,000 retail locations worldwide. Other than the Wal-Mart deal, the company also has an agreement with Staples in the US, Europe's Carrefour, Singapore's Courts, China's Gome, Bic Camera in Japan, and Carphone Warehouse in the UK.
Dell computers at Best Buy seem a natural fit. The retailer said that even before the manufacturer was available in its stores, Dell's name was one of the most-searched for terms on Best Buy's Web site.
Dell = Mass consumer junk built on concieved demand. Same with Gateway, Somewhere along the line, Gateway really f'ed that up.
"If everyone has one, they must be good" so say the mindless sheep and worker drones.
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|So what? Dell sells in WalMart and at one time had kiosks at Sears. Bottom line...it didn't help.
Everybody knows that the best deals on Dell's are always online.
In fact, I wouldn't buy a Dell unless it made the front page of Slickdeals.com.
Consumers are wising-up and Dell needs to address that.
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|About time.
I know Dell got there reputation dealing quality directly, and good service. But shortly before they started losing market share their standards slipped and allowed competition to get a foothold in their bread and butter markets.
HP has made real efforts to expand on the profitable printer consumable market and gained enormous and unexpected inroads in notebooks, servers and quality of service. Acer showing good value has also not helped.
By getting into stores, they can compete at the same level to a different kind of consumers and im sure rewarded.
I only hope there call centres can cope and provide improved support, because gaining their older reputation is going to be harder to fix.
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