Firefox turns five: Thanks for giving us a choice

By Carmi Levy | Published November 9, 2009, 3:25 PM

Birthdays in the world of tech normally aren't that big of a deal for most folks. We tend to feel as much nostalgia toward hardware, software and services as we do toward flu shots and oil changes for the car. But even if you don't use Firefox -- and by the numbers, that's over 60% of you -- it's difficult to underestimate this once-upstart browser's impact on the way we experience the Internet, and how our software is developed in the first place.

Replacing monopoly with choice

Before Firefox came along, Internet browsing was Microsoft's game to lose. The company had successfully used its ability to bake IE into the fabric of its dominant operating system, to none-too-subtly force mainstream internauts to overlook the alternative. If IE was already sitting on the average user's desktop, the logic went, why would he or she even bother to download Netscape?

The strategy worked, as Netscape began a long, slow slide into oblivion. Users by the millions simply stuck with what their OS came with. I'm keenly aware of the fact that Betanews readers can download and install a browser in the time it takes to change the channel. Yet I'm also keenly aware that our tech savvy readers are far outnumbered by the kind of Internet users who, for a while anyway, didn't understand what a browser was, and who thought "The Internet" was the glowing IE icon on their desktop.

Carmi Levy: Wide Angle Zoom (200 px)Microsoft got this, too. Whatever your view on the company, it's easy to see that this fundamental understanding of its audience helped it recover from almost missing the browser bandwagon altogether. Antitrust cases notwithstanding, Microsoft's recognition that most everyday end users wouldn't bother (at least in the chaotic early days of the commercialized Internet) to take the time to download something as mundane as a browser, helped it drive a large chunk of the Internet agenda for the better part of a decade. Although we scoff at the notion of default desktop real estate today, it mattered immensely when Windows 95 first hit the market.

The shift toward download-your-own

But getting and keeping a monopoly are two entirely different things. As Microsoft eventually learned, product innovation matters, and its inability to focus on that growing market need left the door slightly open for an alternative.

By failing to move the bar once it wrested control, Microsoft virtually guaranteed that increasingly sophisticated and demanding mainstream users -- who by then had figured out how to customize their desktops with their own software choices -- would eventually take the time to download and install a new browser. By 2004, there were enough of them who were ticked off with IE's dominant market position, its bloat, its disrespect for the Web standards of the day, and its sock-it-to-me reputation as a target for hackers that IE's days as the default choice were numbered.

It's easy to forget that Firefox wasn't always a flexible upstart. It was born out of the ashes of Netscape's Mozilla Project, a bloated failure that stands as an example of too many features and not enough thought devoted toward making them work with each other...or for the end user. The project's rebirth under the Mozilla Foundation as a broad-scale open source collaboration allowed it to return focus to the singular browser. It also gave it the edge needed to position itself as a viable alternative to the then-dominant IE.

Firefox introduced a number of features that we now take for granted: Tabbed browsing, add-ons and extensions, integrated search, themes, consistent support for Web standards, download management, pop-up blocking, and best of all, speed. And while age has helped more recent competitors like Google's Chrome begin the process of turning yesterday's David into today's Goliath, Firefox remains a formidable platform with enough developer and end-user support to ensure it won't soon meet Netscape's fate.

Of course, nothing is a given in the world of tech. And despite its vaunted success in hacking out a growing base of fans (over 24% of all users, according to October 2009 data from NetApplications) and taking on a company many saw at the time as unbeatable, Firefox the browser isn't immune to the creeping ailments of age. It's gotten bigger and slower with each successive generation, and its prodigious use of memory and system resources remains a widespread source of irritation. But as the first truly successful example of an open source product that went mainstream, Firefox has helped build the business model by which software that's given away for free can become the basis of an industry.

An intensifying market

As version 3.6 gets set to go gold, the core developers are already filling in the blanks on a roadmap that stretches years into the future. Google, which was an early and ongoing Firefox supporter, now wants its own piece of the action as it aggressively improves Google Chrome and uses the browser as the basis for its first full-blown desktop operating system, Google Chrome OS. The broader client market is evolving as well, as the desktops that defined the bulk of our online activities in 2004 give way to increasingly mobile form factors and uses. Firefox's mobile project, known as Fennec, is expected to deliver a working product in 2010. None of this would have happened without Firefox 1.0.

No one quite knows where any of this will end up. And whatever features and performance the various players pile in to their respective offerings in the coming months and years, they'll all owe a debt of gratitude to a product...more accurately, to an open source project that saw the potential in shifting the market away from dominant offerings from commercial players that limited choice and stifled development.

In that respect, Firefox was less a product than a revolution in how software is developed and used, and how sustainable markets are built around these products. I can't wait to see what the next five years have in store.

Carmi Levy is a Canadian-based independent technology analyst and journalist still trying to live down his past life leading help desks and managing projects for large financial services organizations. He comments extensively in a wide range of media, and works closely with clients to help them leverage technology and social media tools and processes to drive their business.

Comments

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"who thought "The Internet" was the glowing IE icon on their desktop." - or worse yet those who thought AOL was THE internet! Considering AOL also used the IE engine for it's browser... ugh those WERE the days....

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Ah yes....The Eternal September.

Yeah, I know....just dated myself there. Worst event in internet history, bar none.

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I do not know about you, but it has been ages since I opened task manager to look at how much ram something was using. Most people buying computers nowadays have 3-4gb of ram which is more than they will use. Some people have 8+ too. In the end i would rather have alot of addons and features and have it use my ram that is just sitting there than not using it at all. I think the people who have to worry about the ram usage would be the people with 6 year old+ comps, which those types of people will not be using firefox in the first place.

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THIS is just simply incorrect:

"It's gotten bigger and slower with each successive generation, and its prodigious use of memory and system resources remains a widespread source of irritation."

Memory use:
http://ejohn.org/blog/firefox-3-memory-use/
http://arstechnica.com/o...y-than-ie-and-opera.ars

And if you think Chrome is better, just open a set of pages in Firefox and then open the same pages in Chrome. Bam. It will immediately eat up at least the same amount of memory. Go ahead, try it.

See also: http://davidnaylor.org/b...x-3-is-not-bloated.html

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He's talking about default Firefox, which is not much more useful than Chrome. Bring extensions into the picture and FF gets fat pretty quickly. And, seeing as how Chrome's benchmarks vary wildly with each new build, those numbers are nearly irrelevant. I'm tired of the millisecond hair-splitting going on, even on BN. Feature changes, bugs, incompatibilities or performance issues actually noticeable by a human being are worthy of print. That other minutiae? Not so much.

BTW, Firefox 3.5.5 with about a dozen must-have plugins, on WinXP-64? 117mb. I'd have to run Word, Excel, Outlook and Paint Shop Pro together to use that much RAM.

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So, you wanna compare apples to pears to say that Chrome is lighter on memory?

Edit: Although your conclusion about addons effect on memory consumption is wrong. The comparison I mentioned above was done with my 20+ extensions in Firefox.

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You choose your browser by the way the company building it acts?

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There was a choice five years ago - Opera. It's just that it didn't look and work like IE, it wasn't American, didn't have the cache of Netscape, and didn't (and still doesn't) have a name that attracts the masses.

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True. I really don't understand why Opera isn't taking off. I guess it doesn't appeal to the open source savvy, who in turn promote their choice further down the food chain.

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A lot of Europeans don't like Opera, either. They're using Firefox. It's the number one browser in many European countries--Firefox, not Opera.

Opera has been a source of innovation, but Firefox made it usable. Even Opera version 10, after its makeover is still just a bit off centre but I'll use it for Internet Exploder websites as it usually works just as well.

Firefox really needs a cleaning out. Perhaps, they're really looking at doing this with version 4 since it's the one tab, one process kind of browser made popular by Google Chrome.

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You can't seriously believe anyone cares what nation a piece of software was primarily designed in. We're talking about a product that lives and dies by the *internet*, for crying out loud - you know, that whole borderless "cyberspace" realm? All a user cares about is whether something works well and fulfills their needs. Yes, America may have invented both the Internet and the browser, but innovation has been systematically bred out of us over the past three decades. Our engineers are forced to milk everything for just one more dime to boost executive bonuses, while third world nations routinely outpace us technologically. Mozilla may be built on the back of an American product (Netscape) but its a showpiece of global development now.

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America invented the internet? Could have fooled me!

http://en.wikipedia.org/wiki/Tim_Berners-Lee

Think you need to brush up on your history.

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Well it sounds like you do too!! Obviously you don't know the difference between WWW and the network upon it relies on.
Tim Berners-Lee helped and developed the foundations of the WWW and NOT the internet!!

Go back to school and in the mean time read this:"The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not one and the same"
http://en.wikipedia.org/wiki/Internet

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I've wanted to like Opera for years. every time I try it I run into some irritation that turns me off. Each new version seems to increase the time before I hit that irritation, however.

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you lost me at 'web standards' even today the internet is ever evolving, albeit slow these companies, Mozilla, Apple, Google pass off new methods of doing things and call them a standard ;) and you all, well, Carmi take it as gospel ;P

they are no better than Microsoft, except back in the day like you said Microsoft was the only visible player, can't blame them for that

regardless, Firefox is doing fine, thats not to say they haven't lost focus as well, they have in a big way since their 3.0+ releases, i'm hoping they get back on track

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