Firefox Shifts Marketing Toward Videos

Perhaps taking a play from Apple's wildly popular "Switcher" ads, Mozilla is looking to take Firefox marketing to the next level with user-created videos. The campaign will have two components: testimonials about using the alternative Web browser and a 30-second video advertisement.

"Previous text-based efforts have been quite effective but we know they can't convey the real joy and excitement that people get from using Firefox. Only video can really get that across so we're going to be asking you all to bring Firefox to life with an exciting video campaign," wrote Mozilla developer Asa Dotzler on the Spread Firefox site.