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Former Disney CEO Turns to Web Video

By the Betanews Staff | Published March 12, 2007, 2:07 PM

Former Disney CEO Michael Eisner said Monday that he was turning his attention to online video, announcing the launch of Vuguru, an independent studio that will focus on online video content. Its first project would be Prom Queen, which will be released on April 2. Instead of long-form episodes, the program will be split into about eighty 90-second long clips more suitable for online video.

Vuguru video will be not only distributed from its own Web site, but on a variety of platforms as well. YouTube, Veoh, and its sponsors will also gain rights to distribute the video. Although the exact plot of Prom Queen was not disclosed, it appears to be somewhere in the murder-suspense thriller genre that has become popular for filmmakers targeting the same demographic as Vuguru.

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