Google said Thursday it is going "back to basics" with its Froogle shopping search engine, in both name and function. Now known as Google Product Search, the interface has been cleaned up, and a new feature lets users display only merchants that accept Google Checkout.

Although it may seem like a lackluster rebranding more akin to Microsoft, Google said the Froogle name "caused confusion for some because it doesn't clearly describe what the product does." Added Google vice president Marissa Mayer: "One thing we didn't change is the wide variety of items you can find with Product Search."