RSSGoogle Adds Print Option to AdWords
By the Betanews Staff | Published May 9, 2007, 2:11 PM
Advertisers using Google AdWords are seeing a new option for reaching customers: print newspapers. The search company has been testing the print waters since late last year, and said in December it would enable online advertisers to purchase surplus inventory in hundreds of newspapers.
AdWords advertisers can choose a weekly amount they'd like to spend on the campaign, as well as the newspapers to target, which Google lists with circulation numbers. The concept of ad brokerage is nothing new to the industry. What is new is Google's spin on it, which is essentially pure automation and acceleration of the process, not unlike what eBay has done for barter. Marketing Pilgrim has screenshots of AdSense for Print.
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thank you for your subject
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www.issagheit.blogspot.com
thank you for your subject
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"Adwords Advertisers" you mean... Adsense users are "publishers". Adwords users are "advertiser".
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Please note that it's "AdWords" not "AdSense"!
AdSense is the affiliate program for partners ;)
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One thing that is good about AdSense is that you pay for exposure and you can actually see your ad on Google. How will they give customers the same sense of reality about their advertising money if they are selling to print? Perhaps advertisers will be privy to a digital copy of the publication?
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first
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