RSSGoogle Auctioning Print Ad Space
By Ed Oswald | Published February 10, 2006, 2:03 PM
Google will hold special auctions to sell ad space in 28 magazines as part of a plan to expand its venture into print advertising. Advertisers would be able to bid for quarter, half, and full-page ads within several popular magazines, including Martha Stewart Living, Car and Driver, and Computerworld among others.
The Mountain View, Calif., company is looking into ways of expanding its hugely successful online advertising business into more lucrative businesses of print, radio, and television advertising. This plan is only a small part of realizing that goal.
Google purchased dMarc Broadcasting in mid-January, and has looked into ways to move into the television market. Before word of Google's latest plans, the search engine had already been placing ads within three magazines and in the Chicago Sun-Times newspaper.
If the tests in radio and print are successful, the company says the programs would be integrated into the AdWords service. Google says it aims to make AdWords a full-service ad agency capable of offering its customers programs across multiple platforms.
The auctions will run on the AdWords website through February 20 for U.S. AdWords customers. Google would notify winners of the auctions by March 3. While advertisers would not have control over the location of their ads, they would have creative control.
The bubble continues to get bigger. Any bets on when it will pop?
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Google Search Engine
Google Ads
Google Magazine
Google TV
Google OS
Google Browser
Google ISP
Google Phone Service(including cells)
Google chipset
Googleville
Google - what am I missing?
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So let me get this straight... AdWords and AdSense works dynamically in printed magazines too???!!! This is UNBELIEVEABLE! I never knew such of a technology exist until today!
(Sarcasm for you slow people).
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time to sell your google stock before its too late!!
bubble bubble bubble bubble bubble
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LOL
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Google is just going to far with it's dumbness.
Daaaaaarrrrh........duuuuuuh......um....duuuh.......dooooh.
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i will say just one thing ...
"Peanut butter jelly with a baseball bat"
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curious concept, if you hit a jelly sandwhich with a bat, will it still land jelly side down?
as long as the ad rev is more sensiple than what there is now and it pays for more awesome free stuff including the programmers put on board the OO,org team then i've no issue
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Jelly side up. Every time. It's all hype.
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