Google Bests Microsoft in ComScore Site Visitor Rankings

By Scott M. Fulton, III | Published April 25, 2007, 12:49 PM

While Google has had the lead for quite some time as a search provider, Microsoft has almost traditionally led the field in terms of total number of visitors to sites hosted by a single company. That changed sometime during the last three months, according to comScore rankings revealed by the San Francisco Chronicle this morning.

Based on new comScore numbers, total visitors to Google-hosted sites worldwide, ages 15 and up, rose in March by a greater rate than Microsoft's - 5% monthly versus 3.7%, to 528 million total visitors. Microsoft's numbers totaled 527 million for March. Last December, Microsoft sites were collecting 509 million non-child users worldwide versus Google's 494 million, by comScore's tally.

These numbers come amid a new round of skepticism, led by the Interactive Advertising Bureau, over the validity of formulas used by comScore and other services such as Nielsen/NetRatings to determine online viewership. Methods currently in place involve statistical sampling of small segments of the online community, which are then factored into formulas that apply those samples to large populations. The concept is similar to exit polling during an election, although the ratio between the sample data and the global population tends to be huge.

If a "plus or minus" figure were applied to comScore numbers the way it is in private election-related polling, conceivably Microsoft's one million visitors shortfall would fall within the "margin of error."

In an open letter to the advertising industry last September, comScore President and CEO Magid Abraham cleverly defended his industry's relative accuracy without actually divulging a margin of error for his own firm. Instead, he quoted an article published in Slate which cited his company's competitor, Nielsen/NetRatings, as having touted a margin of error of plus or minus four percentage points, and cited that figure as a relative measure of industry accuracy.

If 4% were indeed the online industry ratings standard, than perhaps the Google/Microsoft relative rankings should be declared statistical ties. Microsoft's December margin of victory of 3%, and March's margin of victory for Google of two tenths of one percent, could both be deemed too slim for either side to declare an outright win.

Google also topped Microsoft earlier this week in a Millward Brown survey of global brand recognition, which ranked Google first in overall market recognition value, ahead of General Electric, Microsoft, and Coca-Cola, in that order.

Comments

View comments by with a score of at least

MS was 3rd?? Bill must be pissed!

Score: 0

|

Bill's pissed?!?!?

Ballmer's throwing chairs.

Score: 0

|

You go Google!
A gaggle of geese goose-stepped to Google while goosing Gates & cooking MS's goose!

Go Google go, ta ra ra ra ra ra ra ra ra
Toot roo roo roo roo toot toot too roo
Toot roo roo roo roo Inspector Google...

Score: 0

|

lmao...

Things that make you go, 'Er....what?'

Score: 0

|

Things That Make You Go Hmmmm...
by C&C Music Factory
album: Gonna Make You Sweat (1990),
Ultimate (Greatest Remixes) (1995),
In The Groove (1996),
C+C Music Factory (1996)
I was at the crib, sittin' by the fireplace
Drinkin' cocoa on the bear skin rug
The door bell rang. Who could it be?
Thought to myself then started to shrug
Got to the door. Ding Dong. Who is it?
My girl's best friend had payed me a visit.
Sly as can be, tight dress and all
She knew that I was faithful. I really didn't have the gall.
I tried to chilll. She made the move.
Now I know my girlfriend wouldn't approve.
I didn't realize my girl was settin' me up
Yo, my girl didn't trust me. No!
Yeah, but she lost control I wouln't take the bait.
I said chill baby baby chill baby baby wait
My girl bust in, Caught us creating a boom
She said "Girlfriend"?

Things that make you go hmm
Things that make you go hmm
Things that make you go hmm
Things that make you go hmm, hmm, hmm
Things that make you go hmm

Here's how it started
Just an example of how another brother can trample
Ruin your life, sleep with your wife
Watch your behind
There was a friend of mine named Jay
Would come over late at night and say hey
I watched the fight. I thought is was alright.
'Cause me and Jay were really really tight
So damned close we had the same blood type.
Months went by and my wife got big
We were havin' a child and I got another gig
So I let Jay move into the crib and chill
He had his own room and helped pay the bills
The time had come (for the baby down to the scene)
It looked like Jay and I couldn't believe
Before my eyes in the delivery room.

The things that make you go hmm
Things that make you go hmm
The things that make you go hmm, hmm, hmm
The things that make you go hmm
Things that make you go hmm
The things that make you go hmm.

Robbie Rob - break it down!

Give it to me Give it to me Give it to me Give it to me (x7)
Give it to me Give it to me

Seventeen and I was havin' a ball
Eleventh grade and "Joe" I knew it all
I fell in love for the very first time
With this girl she really blew my mind
Inner sense and whole lotta class
Style that could give you whiplash
We said hello and my heart beat stopped
She was the world and I was on top
Time went by, She filled my universe
We made love, She said I was the first
My boy kept tellin' me. Yo, I don't know
I think your girl's been playing tic tac toe
I'll ask my girl I know she only loves me
Wasn't I the one who took your viginity?
The look on her face read sorrow and gloom
She said "Yeah, Why do you guys always ask that?"

(Chorus)
Things that make you go hmm
Things that make you go hmm
It's the things that make you go hmm

(Repeat Chorus)

Hey ladies
Have you ever had a man
Go away for business, come back with a tan
Comes home late at night from work
You cooked him dinner now you feel like a jerk
Sayin' he didn't have time to eat
And he's not even hungry, he wants to RETREAT
To the bedroom he said his head hurts
You're only makin' love in radical spurts
Mysterious calls and the phone goes click
You say to yourself "I'm gonna hit him with a brick"
Ain't no way he could be cheatin' on me
I wonder who bought him those BVD's
Dressed to a T to hang with the fellas
Over the guys and I'm getting jealous
Comin' home late smellin' like perfume (fume)

(Repeat Chorus x7)

Things that make you go hmm

Score: 0

|

time to bust out the cross colors and get the gumby hair cut!

Score: 0

|

To think you wasted all that time....

Score: 0

|

Google Chrome 4: Yes, it's fast, but is it usable?

As Betanews readers have responded to our stories about Chrome's JavaScript superiority...Does that mean we'd actually use this browser? Well...

Video: Netflix on PlayStation 3

Netflix has come to the PlayStation 3 via Blu-ray and BD-Live.

Verizon Wireless launches new Android, Chocolate, and ruggedized phones

The lower-priced Eris joins the Droid, while the Chocolate gets a touchscreen and more music playback.

Early sales figures for Windows 7 nicely high, but do we know why?

Fans of triple-digit surges in figures quoted by Betanews will love this one, as it appears Microsoft rediscovered how to pull off a software launch.

Myka announces its latest Linux-based 'net top box'

Myka's ION brings Boxee, XMBC, and much more to HDTVs.

What hath Mac wrought? A remembrance after a quarter-century

The reason there's a Macintosh today is not because of some brilliant flash of engineering genius, but because Apple had the audacity to learn from its mistakes.

Early build of Moblin 2.1 improves connectivity, but not device support

The Linux Foundation's Atom-centric OS yesterday received a major overhaul with the project release of Moblin 2.1 for netbooks and nettops.

The iPhone's China syndrome: Sales of 5,000 and climbing

There's actually a country where Apple's device is not a godsend, where sales can be measured in the dozens.

New European counterpart to FCC will ensure 'a more neutral net'

Late Thursday night, the ruling telecom administrators of the EU's member nations signed away their final authority to a new entity overseen by the EC.

Sophos study suggests Windows 7 UAC's default setting is self-defeating

Without any anti-virus installed, a Sophos test showed, User Account Control was only capable of thwarting just one malware package out of ten samples chosen.

Indiscreet tweet trips awareness of Web SSL vulnerability

A group of high-level security engineers had been making progress on thwarting a low-level threat to the Web, until somebody blurted it all out on Twitter.