Google Gets a Bit More Personal

By the Betanews Staff | Published February 2, 2007, 3:05 PM

Google on Friday moved to combine two of its separate personalization features in order to make searching a bit more friendly for its users. When signed into the site, Google will automatically custom tailor search results based on search history and preferences selected for the personalized homepage.

"Keep in mind that personalization is subtle—at first you may not notice any difference," says Google engineer Sep Kamvar. Those who don't want Google to track what they're doing can simply sign out of the site and personalization features will be disabled. "After all, the goal is to give you what you want when you want it," added Kamvar.

Comments

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I don't want a browser that "adapts" to my searches, not so much because of privacy but because I want to make sure I get ALL the results from my search. I have, from time to time searched for info on airplaines. So, if I input SR71 I don't want only spy plane results.:P It could be a music group that I'm looking for but because of my previous searches it might "omit" music groups. A search engine should be neutral in what it finds unless you take specific steps to get specific results.

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It doesn't omit results, it prioritizes the results. You get the same results, just in a different order.

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I can live with that. As long as it doesn't decide for me what I want to see, it just might be useful.

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privacy should be your number one concern!

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