Google on Monday took the wraps off a new version of its Blogger service, which adds a number of new features in an attempt to catch up to its rivals. On the list of additions are categorizing posts with labels, controlling who can read a blog, and modifying the design without editing HTML.

While it's in beta, only a limited number of Blogger users are being offered the ability to migrate their blog to the new service, although those interested can create a new account on the beta. Google hasn't said when it plans to officially launch the new version, but notes that it will be tied to the company's Google Accounts system.