Google Leads August Search Rankings

By Scott M. Fulton, III | Published September 21, 2007, 10:34 PM

ComScore's monthly rankings for America's leading Internet search providers were announced this afternoon, and it may not be much surprise that Google continues to top that list by a substantial margin. For the month of August, Google handled 6.8 billion US queries, up by about 200 million from July.

While Yahoo handles about a third of Google's volume to US Web users, its traffic loss for the month was not dramatic - only 50 million queries. Between July and August, MSN sites lost about 110 million queries.

But what may be curious is how comScore continues to count queries - essentially any kind of search across any of a company's properties. YouTube now counts, so the act of searching for a video is considered a query, and that plays right into Google's numbers. When you look at the breakdown, YouTube's 1.2 million queries now account for 18% of Google's US search numbers. Yahoo doesn't have a colossal video site; while Yahoo Video does exist, its search traffic appears to have been lumped into the 1.4% of Yahoo search traffic that comScore counts as "Other."

Take YouTube out of the picture, and the gap between Google and Yahoo narrows by almost 28%. By comparison, US "queries" on MySpace are actually down by 15 million for the month, to 560 million.

Any confusion there may have been over Google's search performance certainly didn't weigh on the company's stock performance too heavily today. Its NASDAQ value reached an all-time high at $560.04 per share, up $7.21.

Comments

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I like google! :p

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Perhaps the Microsoft hit rate was down because the site is so slow lately. MSN and Hotmail are dreadfully slow at peak times anymore. You would think that MS would be the first to realize peaking, and build out further. It wants to grow - now would be a good time for that to happen.

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What's kind of funny about this is that ask.com really has a modern innovative search engine. They have a lot of features that google doesn't have.

However after thinking hey this is so cool I think ill switch I suddenly realized features I use on a regular basis like googlecalc, gmail, calender, docs and aps among other things like very helpful relevent search results always keep me coming back.

So google may not look the best but they certainly do have it where it counts beyond the other guys. Even live.com as identical as it looks except for the graphics, but format etc all look identical still can't touch it and are even going down in numbers.

I just hope google continues to innovate and doesn't pull a microsoft, that is take your market share and rake in the doe and let it stagnate without improvements.

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...and rake in the doe...

What are they going to do, make venison? :p

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You missed the 'stagnate' that came after it.

Perhaps he had Deer on the brain...

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Certain parts of Google most certainly do not improve.

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huh?

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