RSSGoogle Meets Resistance Over Offline Ad Efforts
By Ed Oswald | Published March 29, 2007, 12:13 PM
Google's efforts to bring its advertising successes offline are not panning out as the company expected, even as it attempts to move into television advertising, the New York Times reports.
Although the search giant had lofty goals to expand its dominance to other mediums, it has run into several roadblocks. Its radio ad efforts have seen some resistance from radio stations that would rather control their own ad sales and pricing.
900 stations in about 200 markets have so far signed up to be part of the program, although many are low-budget and low-power stations outside of major metropolitan areas.
Some feel that allowing Google in could do more harm than good by causing ad rates to drop. Rather than buying ads through a sales team, companies can purchase ads on their own. Naturally, these companies expect lower rates as a result.
The newspaper ads initiative is doing better, according to Google. Unlike its radio ads division, it has been able to attract larger papers such as the New York Times, Chicago Tribune, and the San Jose Mercury News. Ad sales are currently running at double the company's initial projections.
Google's foray into television advertising, meanwhile, seems to be following a similar path to that of its radio ads business, as companies Google approached have so far rebuffed the offering.
Like all advertising, I'll ignore it.
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|Sincere and warmest greetings to Ed Oswald at BetaNews. Once again, we have a very unbalanced article that lacks a single quote and lacks any references to source material. At least part articles that were heavy laden with quotes from Jupiter Research were able to pin viewpoints on a responsible party.
My personal spin on this 'spin' is that Google's offline ad program is picking up steam and has attracted some big names.
'Some feel that allowing Google in could do more harm...' -- Who are 'some'? Bloggers on BetaNews? Writers at BetaNews?
This artcile states that 'ad sales are currentely running at double the company's initial projects'
So why the negative article title? All initiatives face roadblocks - the roadblocks here sound incidental compared with the success. iTunes has had roadblocks in licensing contracts -- especially with bands like the Beatles.
I think Google's offline ads program is wonderful as it will help players big and small expand their ad sales range. It may be a bad things for people whose jobs are to sell ads - but you know, Ford Motors really f'ed over the horse drawn carriage industry. I think that community newspapers and other small companies stand to REALLY benefit here.
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|google ads dont even work. thayre all dead
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|Google...The New Microsoft ;)
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|What kind of advertising can Google offer to television anyway? TV ads really need to be catchy and unique in order to catch the larger audience. Do they plan on having a large "flee market" like approach that anyone that gives Google their ads can have corny, cheesy TV personas?
Or are we talking about internal Google product ads?
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