RSSIntel 'VIIV' Leaves Analysts Guessing
By Ed Oswald | Published January 27, 2005, 12:49 PM
Intel's recent trademark filings are leaving analysts to speculate what the chipmaker may have up its sleeve for the near future. The phrases "Intel Inside VIIV" and "Intel VIIV" were filed as U.S. trademarks last month. But what does Intel VIIV mean?
Some speculate that it is a combination of the roman numerals for 6 and 4, meaning VIIV could be one of Intel's first consumer chips use 64-bit technology as promised by the company. Another possible meaning could be that VIIV is a dual-core chip, consisting of two Pentium 5 processors. Intel declined comment, saying that it does not talk about unannounced brands or trademarks.
Nice PR ploy by intel. That company is demonstrably technologicallyt bankrupt as far as microprocessors go. You know you're in trouble when:
1) you cancel your latest overclocked iteration of your old hat offering because the core is out of gas
2) rip up the design for your 64-bit effort because your competitor beat you to the punch with a better product and you have no industry support anyway
3) the biggest software vendor for your chips tanks the OS to support it
4) you have to openly admit that your next product is a year away when the competitor is shipping today
5) you issue a lame duck Emergency Edition and even a follow up to keep the true believers conned
...and the most embarassing of all:
6) you have to adopt the design of a competitor one tenth your size because THEY had their hand on the pulse of the market, came up with more efficient, cost effective and better engineering designs that met the needs of said market and you DIDN'T.
They're simply trying to drum up interest for a product that won't be available for purchase for how long? A year maybe? And of course it will cost much more than the competion, deliver *at best* equivalent performance and stability but gee folks, it will all be worth it because it will have the magic word "intel" on it.
*yawn*
Who cares...
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Although I do agree Intel has been lagging way behind AMD these days, they are still leading the market, especially in the notebook arena where AMD is all but absent. And they did just release an update to Centrino, so maybe that's where Intel's focus is at, for better or worse.
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