CES 2009 Live Coverage News

Lexar tries to make USB thumb drives fashionable

By Sharon Fisher | Published January 7, 2009, 1:11 PM

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For those who like to make a fashion statement with their solid-state memory -- as well as for those who keep losing the caps on the darn things -- Lexar has announced two new families of USB drives that don't have removable caps. JumpDrive TwistTurn has a rotating case (really, "JumpDrive SwitchBlade" would probably describe it better, but that name probably didn't test well), while JumpDrive Retrax clicks in and out like a ballpoint pen. Each model comes in multiple sizes, with colors mapped to the size: 2 GB in white, 4 GB in red, 8 GB in blue, 16 GB in gray, and 32 GB in black. They each have a two-year warranty and come with a free 30-day trial of Dmailer software, which lets users back up and carry files, photos, and videos, as well as Microsoft Outlook and Outlook Express e-mail. They will be available in March for undisclosed prices.

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slfisher
Jan 7, 2009 - 4:05 PM

I wanted to! They didn't have them! Still waiting!

But in the meantime, here they are in situ on the Lexar website. The first two under 'standard.'

http://www.lexar.com/jumpdrive/index.html

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MadMartigan
Jan 7, 2009 - 7:55 PM

Gotta say, I like the retractable better. The switchblade one looks almost fragile.

Thanks for the link!

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Real1tyczech
Jan 7, 2009 - 4:03 PM edited

SanDisk has had a retractable USB flash drive for years. I am sure others have as well.

...and how can you have an article about the "look" of a device and NOT include pictures? Does that make sense to anyone?

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daq
Jan 7, 2009 - 5:35 PM

Couldn't agree more. I was expecting pics as well.

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slfisher
Jan 7, 2009 - 1:56 PM

That's how they're marketing it, dude. Srsly.

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foxfyre
Jan 7, 2009 - 1:43 PM

"For those who like to make a fashion statement"...

Oh brother... :-S

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