RSSMTV to Join Video Game Industry
By Nate Mook | Published June 27, 2005, 3:29 PM
MTV Networks is continuing its efforts to move its brand beyond reality television and music videos onto the desktops of the connected younger generation. The company has signed a deal with Midway to launch three video games in the next two years, complete with in-game advertising for MTV.
L.A. Rush, the first game to be completed under the new MTV Games division, will debut this October. The other titles will arrive in 2006 and 2007. MTV and Midway will also work together on soundtracks for the games and split the royalties. "We are forging into new territory and are enthusiastic about this unique and exciting new way of working with game publishers and independent game developers," said MTV executive vice president Jeff Yapp.
great another fleet of stupid games coming..
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|They already have done this through Viacom. Remember Beavis and Butthead: Virtual Stupidity?
I believe that company was a subsidiary of MTV or vice versa.
In any case whatever they make will probably be crap. I've hated MTV ever since they changed MTVX over to MTVJ.
Not that there is anything wrong with the uban culture representation on television. But there is an unfair balance now. MTV already caters to it as does MTV2 on occasion. Not enough of the alternative culture is represented now.
OK didn't mean to get off topic that much.
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|Maybe there could be an FPS where the targets are Brittany and justin.
I'd buy that.
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|Great, it's not enough that MTV has ruined it's own genre, they need to start in on video games now too.
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