Microsoft has embarked on a yet another campaign aimed at getting users of competing platforms to switch to the Windows operating system. Called NXT, the program targets those ISVs, or independent software vendors, with more than $5 million in revenue who are ready to make the switch.

NXT promotes the adoption of Microsoft's line of server products, such as Windows Server 2003, BizTalk and SQL Server, and the .NET Framework. Additionally, Microsoft would provide assistance in the transition to the new technologies.

"We recognize changing or adding a platform is a big decision. You need solid business reasons to back that decision and top-notch support to see it through," Microsoft says on the Web site promoting the NXT program.

The company has also lined up several companies to help ensure an ISV's migration is successful. According to the NXT Web site, these partners include Adidit, ArtinSoft, ASNA, Augmentum. Aztecsoft, Barry-Wehmiller International Resources, DTR Business Systems, Ness Technologies, NIIT, Persistent Systems, Sonata, and Symphony Systems.

While Microsoft may not be specifically naming a certain platform to switch from, DTR's bio reads: "DTR is intensely focused on providing the resources needed to successfully migrate UNIX- and Linux-based applications to the 'right' Microsoft solution."

Microsoft in recent months has taken on UNIX and Linux in advertisements and promotional materials in an attempt to tarnish the platform's positive image among IT professionals. But it is unclear as to how Microsoft plans to leverage the NXT campaign, as it has remained tight-lipped about its intentions.

Details of the initiative first appeared in Mary Jo Foley's Microsoft Watch newsletter in late December.