RSSMicrosoft Preps XP Marketing Blitz
By David Worthington | Published October 11, 2001, 8:08 PM
On Monday, October 15, a worldwide marketing campaign will ring in Microsoft's Windows XP marketing blitz. Redmond's appeal to the masses will be "Yes you can" –- a broad attempt to illustrate the experiences that its latest edition of Windows can offer. The campaign will focus on product experiences such as communications and mobility for work and digital photos and music for home.
Microsoft is hoping that XP will fly off the shelves in a "Ray of Light" and has enlisted Madonna's popular song of the same expression to "convey a sense of optimism for what people and businesses can do with a Windows XP PC."
The offical launch event will take place directly in the heart of New York's Times Square district at Marriott's Marquis Theatre. Top Microsoft brass, key industry partners, and other dignitaries will be in attendance. Specific details on who will be participating in the launch event cannot be confirmed at this time.
In promotion of the event Rudolph W. Giuliani, mayor of New York, stated, "Microsoft's launch of Windows XP in our City is an affirmation of the business community's continuing commitment to New York City remaining the Business Capital of the World." The mayor continued on, "We welcome Microsoft to our city. It is another example of the fact that New York City is open for business."
I must admit. Windows XP is very impressive! Everything from performance, security, stability...It's ROCK SOLID!
I've recently installed it as well on my Compaq 1GHz notebook. Very smooth.
I know we all love to bash Microsoft here but, who can denie that WinXP really delievers the goods. Cuz it really does!
Of course, binding Apps such as MSN Messenger to the OS like annoy me.
Oh well...
I hate you Bill.
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|I thought Optus only had "Yes" trademarked?!?
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|"Yes you can" - Activate only a few times before inserting more quarters
"Yes you can" - still bsod?
"Yes you can" - give me all of your money
"Yes you can" - get new viruses too
"Yes you can" - help us corner new markets even if you don't want to!
"Yes you can" - send those new worms to all your friends!
"Yes you can" - err no you can't use competing products there are none!
"Yes you can" - send grass roots messages to the doj even if you are dead!
"Yes you can" - use internet explorer (period)
"Yes you can" - use MSN (period)
"Yes you can" - use passport (period)
"Yes you can" - use office (period)
"Yes you can" - use Media Player (period)
"Yes you can" - err no you can not uninstall our "part of the os no so shut the hell up" apps
"Yes you can" - because we will twist your arm until you do!
haha
Thanks Microsoft (see chris, credit where credit is due )
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|Ah, Microsoft bashing.
Now that's something we all can enjoy!
I'll be sure to mock the hell out of their horrible ad campaign to everyone I know!
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|Thanks fewt, I always had faith in that you would misuse 'credit where credit is due' =)
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|Dude..
There are idiots all around the world...
I'm sure that they can say "Yes you can", both in the metaphorical, and in the physical way...
Personally I don't understand why Microsoft is expecting a huge sale of it's new Windows product.(This is my question)
I tried many different builds of the OS, including the 2600, and the 2610, but I saw nothing really special, except the new GUI, which I dislike very much. Almost all of the features, which are presented in the new XP OS, are also featured in the 2000 OS, of course there are always new features, or updates, but I would really rather that they would do more updates, then new features. It seems to me that Microsoft spends very little of its time updating their stuff, instead, they spend most of their time on developing a 'new' idea. (Notice that I have new, in quotations.
Am I missing anything?
Can anyone answer my question?
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|2610???
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|2610? How is that new flying car?
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|His flying car is running an embedded build of XP (build 2700).
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|I could havebeen wrong.. it was a while ago..
It could have been 2700
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|Yes, your missing that most users are still using win9x
Time for change has been long overdue!
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|You fool.
The last build of XP was 2600.
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|I used XP for a week, now that I'm back in freezing windows 98 I can understand why to switch but software that I love doesn't work in XP so why should I use that. I'd get sick of the interface before I knew it (already sick of the blue one, the green one makes my stomach turn (in all directions), the metallic on is nice but kinda black and white. If they had any intellegence at all they would have made the interface customizeable. Though after trying XP I wanted to try 2000 to see if it was just as stable, but with the speed of 98.
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|yes, you can be wrong.
and you are.
the last build of XP was 2600.
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|Windows XP really is pretty good. So far the only fault I have found is the rediculously high price! I thought the "XP" stood for eXPerience not eXcessively Priced!
Oh well I guess they haved to recoup their lawyer's fees somehow.
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|What Apps? I will submit them to MS App compatibility if you can forward me a list.
Chinpokomon@remove_me.tamu.edu
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|the only embedded build i have seen is 25something...
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