RSSMicrosoft to Sponsor Wembley Stadium
By Ed Oswald | Published October 20, 2005, 2:48 PM
The world famous Wembley Stadium in London will soon have a new sponsor: Microsoft. The Redmond company announced Thursday that it had reached a deal with Wembley's owners worth $8.8 million, according to media reports.
The stadium is scheduled to reopen in mid-2006 after a five-year project to demolish and rebuild a new state-of-the-art venue in its place. Microsoft will receive premiere placement of its logo at the entrance, as well as on 100 advertising plaques around the stadium.
Microsoft also gets a mid-field skybox and exclusive use of the stadium for a day each year through 2010 as a "founding partner."
"We believe that by working with the new Wembley Stadium we can help to improve people's experience of live entertainment, be that sport, music or other events, through the application of technology," Nick Barley, marketing officer at Microsoft UK, said in a statement.
The company will be responsible with outfitting the stadium with Microsoft technology to enhance the experience for fans and ease day-to-day operations. The deal could make Wembley Stadium one of the most high-tech venues in the world.
The revamped stadium is expected to see over two million visitors yearly, and create 5,000 jobs when it opens.
"The union of Microsoft and the new state-of the art Wembley Stadium is fantastic news and will help resurrect the Stadium as the world's leading sports and entertainment venue," Chief Executive of Wembley Stadium Michael Cunnah said.
Just a thought didn't London win the right to hold the 2012 Olympics?
Where are they going to play the most watched Soccer match of the games !!!!
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|microsoft is giving $8.8 million to the renovation of the stadium! what is all this b****ing about? they are outfitting it with state of the art equipment! if you hate microsoft based solely on the name, then just say so. jeez.
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|ouhh, little waggy boy - is someone taking away your fun? How terrible!
And what has "jeez" to do with it?
Yeah - stadiums for the people! That's our most human related problem in this world! How can someone express the opposite!?
Earnestly: nobody hates Microsoft. But it must be allowed to rethink a billionaire corporation's funding policy. Criticism does not equal hate. Didn't you learn that in school? Though there are people who will take any criticism badly and hate the critic.
Read this
http://www.betanews.com/...ation_Grants/1129828186
There you'll find a funding policy which is more to my liking - though this one has its dark sides, too.
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|What next a Government?
or do we have that already!
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|its the only place in the world to get paid for talking b£$%&^* s"£$$%t and get paid for it and do nothing for the people
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|Yeah - and what's even more fantastic: they will even "enhance the experience for fans and ease day-to-day operations".
Wow! How generous!
Panem et circencis. Bread and games.
There's nothing new on this earth, indeed.
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|The world famous White house in America will soon have a new sponsor: Microsoft. just wait.......
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|Fantastic!
You got it!
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