Microsoft Debuts Business Management Solutions

Microsoft debuted at TechEd 2006 in Boston Monday Microsoft Dynamics AX 4.0, comprising a suite of products intended to streamline processes across a company's financials, customer relationships, business services, human resources and the supply chain.

The offering uses Web services to bring together structured and unstructured data from different sources and tie them together into a single workflow. This allows for decision makers to see a complete view of their business processes and enables better decision making, chief technical officer Ray Ozzie explained in his Sunday night TechEd keynote.

Working with the software is easy, Microsoft says, as it has made the services within the Dynamics suite work like and with familiar software offered by the company. This makes the application easier to use with little additional training, Ozzie explained.

Radio frequency identification (RFID) is supported in the suite, allowing for the use of the technology in supply chain management. Additionally, Web services technologies would allow for companies to take advantage of emerging Web-based technologies, including RSS feeds.

"No matter what industry, customer service is a key differentiator today, so businesses need a platform that provides visibility and quickly adapts to the changing needs of their industry," general manager Mark Jensen said. "By delivering this flexibility, Microsoft Dynamics is transforming business applications to fit the way businesses and users work."

Through Microsoft's testing program, Dynamics has already been put to the test in companies in the United States, Europe and China.

Microsoft Dynamics is also scalable, allowing a business to customize the application for its own needs. The three-tier architecture would help to ease upgrading to the suite, as well as making scaling up or down cost-effective and simple, Microsoft says.

The entire application is built on SharePoint Services, allowing for collaboration opportunities out of the box. Additionally, the suit would be compatible with a host of other services, including use of Excel to allow for display and analyzing of data obtained through Microsoft Dynamics.

The program is part of Microsoft's strategy for Office Business Applications, also announced at TechEd 2006 Monday. The software will be available in North America immediately, and localized versions for Europe and the Asia-Pacific regions are planned for later this year.

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