Microsoft's Interop Chief: People Should Choose Their Own Standards

By Scott M. Fulton, III | Published June 15, 2007, 3:21 PM

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TOM ROBERTSON, General Manager for Interoperability and Standards, Microsoft: The fourth toolset - it took me a long time to get there - is standards. I don't need to say too much about standards, but they are a very important tool to use to address interoperability. But I would note that they're not the only tool, and they may not be the most appropriate tool in a particular set of circumstances.

An example there would be where you have a cycle of innovation that's more rapid than the cycle of standardization. In that case, I do wonder whether standardization is the most appropriate way, and shouldn't you look to some of the other tools that you have available to you, to address interoperability?

But I don't want to diminish the role of standardization. Microsoft has acted in hundreds of standardization activities around the world every year, and implements thousands of standards in its products. It's really important, and we'll continue to develop and refine our work in the standards space going forward.

SCOTT FULTON, BetaNews: Well, in the real world, aren't standards really determined by the market?

TOM ROBERTSON: I would say that standards need to be determined by the market - that at the end of the day, people should have the ability to choose the technology that best meets their needs. And where you have one, two, three or more standards, then they should be able to choose between those standards. Where you have other vehicles to address interoperability, then they should have those as options to choose from also.

The point is that the information technology industry is highly dynamic, and the issue of interoperability is going to become more and more important over time, because the connections between things are going to become more important. You have to have as dynamic an approach to interoperability as you have to the development of the industry as a whole. So the way you do that is to allow new and innovative ways to bring things together, to spring up and evolve over time. And you have to give people the opportunity to choose the one that best meets their needs. If you mandate one approach, then basically, you're freezing out any other potential approaches that either exist or may be developed in the future. And that can't be the right way.

SCOTT FULTON: But let me ask you this, though: In a situation where the standard has been chosen by the market, why should other protocols, other designs, other formats, other ways of working be considered by agencies as standards, when it appears the market - or at least the majority of a market - may have already made a choice, and it wasn't one that was mandated for it? Why must standards agencies, in effect, mandate that there must be an alternative when it appears the market has already made a decision?

TOM ROBERTSON: It's hard to just generalize here. My general view is that government agencies ought not, except in very exceptional circumstances, mandate particular standards. We think they ought to identify the objectives of interoperability that they want to achieve, and then allow the deployers of information technology throughout the government to choose the method that best suits their needs.

Governments also have to be very cognizant of the technology that's actually in use in the marketplace, and I think one of the goals of government is to create a connection between government and its citizenry, to recognize and accommodate the choices that the broader community is making.

SCOTT FULTON: So in situations where you have to use that collaboration part - the #2 item in your toolset - you're commonly dealing with the open source community, and even though there are products from the open source community sold under brand names, the community at large tends to be one interoperative entity, to coin a phrase. And even though there are no executives in charge of it, it does seem to have its own marketing strategy. That marketing strategy does tend, from time to time - 24 hours a day - to be antagonistic toward Microsoft. Given that fact, does Microsoft view the open source community, when you try to collaborate with it, as a competitor or as a customer?

“We don’t view the open source community in a monolithic way; we see it in all of its complexity. And we look for ways to collaborate with the open source community.”

Tom Robertson, General Manager for Interoperability and Standards, Microsoft

TOM ROBERTSON: If I could go back to some of the elements of what you just said, I think actually things are not as monolithic as you might have characterized them. We actually see that the open source community is quite broad, and we see a lot of different business models emerging from the open source environment. You have open source companies that are monetizing the support services that they're providing, they're monetizing the hardware that they're providing, they're monetizing premium versions of the open source products that they make available, they're monetizing add-ons - proprietary software that they make available, that work in conjunction with the open source products. That's just to name a few of them, and this environment is developing fairly rapidly with lots of different solutions and business models being created on a rapid basis.

So we don't view the open source community in a monolithic way; we see it in all of its complexity. And we look for ways to collaborate with the open source community. We believe that we've got a very positive relationship with Novell, we're excited about the announcement that was just made with Xandros, we have been working with JBoss, with SugarCRM, all the work in the Port 25 space [Microsoft's open source laboratory]. There is room for collaboration, and we will continue to explore that going forward.

SCOTT FULTON: So you think that if the open source community were a corporation at large, then what's currently being pumped out as its marketing message might not truly speak for the rest of the company?

TOM ROBERTSON: I can't characterize it in that way. All I can say is, I don't think it is monolithic. I don't think of it is a corporate entity. I think it is quite a varied community, and is developing in ways that change day to day. Microsoft continues to look for ways to collaborate with the community, and we're happy to say that there are many in the community that want to collaborate with us.

SCOTT FULTON: So when a corporation - say, for instance, IBM - stands up and says, "On behalf of the open source community, we'd like to make our position known and take a stand against the imposition of the Office Open XML format as a standard," you would say to that, "How can you speak for the community at large?"

TOM ROBERTSON: I don't think IBM or any other entity can speak on behalf of the community. I think IBM speaks on behalf of IBM, and its own commercial interests.

SCOTT FULTON: So any effort in that regard would make as much sense as if a company that produced its own proprietary word processing format standard, were trying to muscle its way into the standards game as a competitor just the same, whether or not it was open source?

TOM ROBERTSON: Are you talking about IBM?

"My general view is that government agencies ought not, except in very exceptional circumstances, mandate particular standards."

Tom Robertson, General Manager for Interoperability and Standards, Microsoft

SCOTT FULTON: I'm saying [do you think] that IBM's voice in this, its intent, is not to be treated by Microsoft any differently than if IBM had invented the OpenDocument format for itself, and was creating its own proprietary word processor and was trying to push that into the standards space on behalf of its own corporate interests?

TOM ROBERTSON: I think IBM is a company that has an obligation to its shareholders. And any step that IBM takes ought to be viewed from that perspective. It's a company that's focused on delivering value to the shareholders, and the steps that it takes will always be in furtherance of that goal.

SCOTT FULTON: So when Microsoft does make inroads in collaborating with Novell, Xandros, JBoss, when it makes those positive, pro-active steps, those steps are collaborations with corporations, aren't they? Not with the open source community?

TOM ROBERTSON: The open source community is quite a varied community, and I think if you talk to any of those entities - Novell, Xandros, JBoss, SugarCRM - they would tell you that they're part of the open source community. We very much value the collaboration we have with them, because we think that this serves the interests of our customers.

SCOTT FULTON: To that end, when you say that Microsoft has to listen more, to listen to what customers and sometimes its competitors are looking for in terms of interoperability, is it listening to individual companies on one track, to governments on another track, customers on a third track, the open source community on a fourth track?

TOM ROBERTSON: I'd say as a general matter, we are listening. We are trying to appreciate, like any other player in the community, how our customers' interests are best served, and we're focused on addressing those interests.

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Comments

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I've made my comment on this matter here:

http://www.betanews.com/...mong_Formats/1181922127

If OXML built on the ODF standard as a foundation rather than presented itself as an alternative, then perhaps we could go somewhere on this.

Since it creates an alternative proprietary route, we can't.

Hopefully ISO will not ratify OXML as a standard.

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If the determination of a standard were left to the market, there would be no standard. Vendors have no incentive to produce products that work with competitor's products. Only when customers demand that vendors meet a standard will compliant products be produced.

A lot of buildings burned down before fire hoses and fire hydrants were standardized, and if there were more than one standard they would still be burning down.

If you look at products where the customers just take what the market offers all you see are islands of incompatibilty with plastic tabs that don't do anything but stop brand A from accepting brand B refills. You can call it busines as usual, customer-lock-in, or in some situations monopolistic anti-competitive behavior, but what it means is that you pay more than you would if there were a standard.

And please note I said a standard, singular. Multiple standards is an oxymoron.

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It's about money. Those who have it and those who don't, but wish they did. Microsoft has lots of money and they want even more. Only players with deep pockets can change the way the game is played.

Free and freedom are nice words, but they only apply if you have money. IBM, Cisco and Google have lots of money so they are free to do as they like, they are real players in the game. We call this game capitalism. You may have wonderful ideas and great products, but until you get the money it means zip. So off you go to one of the players, hoping to find a source of money, so you can get into the game.

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And so say Borg of Microsoft.

How many Microsoft employees does it take to change a light bulb?
None. They've declared dark a standard.

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Wow, I'd really like to use my own "Z" standard for electrical outlets, and then tell everyone to start building their appliances to run on it! And this has been another episode of how "Microsoft doesn't get it." Thanks for tuning in!

For the counterargument, read Rob Weir:
The question we face today is whether we want to carry forward the mistakes of the past and the extensive and expensive logic required to maintain this inherently unstable duct tape and bailing wire Office format, or whether we move forward to an engineered format that takes into account the best practices in XML design, reuses existing international standards, and is built upon a framework of dependencies that ensures that the format is not hostage to a chain of technologies that can be manipulated by a single vendor for their sole commercial advantage.

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Wow, I'd really like to use my own "Z" standard for electrical outlets, and then tell everyone to start building their appliances to run on it!

...and you could. If it was better, people might actually use it. If not, who cares?

Just another example of how Zaine doesn't get it.

Apparently, in your delusional world, choice and options are Bad Things™. Most of the rest of us like having a couple of options.

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Ouch, the stupid, it burns!

...and you could. If it was better, people might actually use it. If not, who cares?

Ever heard of ANSI? ICEA? NTCIP? Your blathering ignorance on every issue is both amusing and tiring, my friend. And as usual, you never address the issue, but just spew your same old troll-bait.

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And as usual, you never address the issue, but just spew your same old troll-bait.

Sorry. Should I instead take your methodology of simply cutting and pasting the testimony from the latest "experts"?

Or perhaps I should be "mature" like you and throw up some stupid childish little website?

Ever heard of ANSI? ICEA? NTCIP?

Gee. You mean the folks certifying standards? Where MS just voted to get ODF certified?

Nope, never heard of 'em.

Typical response I'd expect from you.

You claim I don't address the issue,. when your own response is nothing more than a childish troll. You throw out a few acronyms and insult the poster who doesn't agree with you.

Pure genius.

My kids are smarter than you, and *far* more mature. Not really a stretch for anyone, really.

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Did I wake up in an alternative reality today???

"...Microsoft believes people make the final decision - not companies, not countries, and perhaps not really agencies.". After locking up the market for decades, can you feel the sizzle under MS' feet?

Funny how a little heat from people, government and agencies will do to giant bullies.

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Granted MS has a firm grip on many "standards". Over a decade of market penetration has done wonders for making MS Office standard fare.

While it sucks they have locked everyone into using Word, etc.; It's a done deal. You can't un-ring a bell.

Big business isn't simply going to toss themselves under the bus, and convert to some half-baked new format tomorrow, to bail themselves out of lock-in. It doesn't work like that.

No big deal for Joe Sixpack to start using ODF. Huge deal for a company or state with millions, if not billions of existing documents in Word format to do so.

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That's just it. As long as they don't migrate to the deeply flawed MS-OOXML format, they can convert all their .doc files to ODF with high accuracy. Businesses only get locked in if they start using MS-OOXML with all it's problems, coding mistakes, dependencies, and contradictions.

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Ain't gonna happen. Nobody wants to convert anything.

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Pheew! What happened to Christopher Lloyd and that bell.

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