NBC Debuts 'Early Nightly' Video Blog
By the Betanews Staff | Published July 19, 2006, 12:24 PM
NBC News has started a video blog starring Nightly News anchor Brian Williams aiming to give its viewers an early look at what stories the show is covering that day. Called the "Early Nightly," the short video clip is posted on the site each day around 11:00am ET. According to press reports, the move has been in the works for months, and was not simply a feature of covering the recent unrest in the Middle East.
While the segment will normally be taped from the newsdesk, for the time being it will be shot from Williams' location within the war zone. But that fact has already caused trouble; Wednesday's edition will be several hours late. Williams blamed it on "the logistics of getting videotape out of a battle zone," saying "it has been shot and is in the camera, and will soon be driven to Tel Aviv and fed out."
"...aiming to give its viewers an early look at what stories the show is covering that day."
This type of technology has been around for years but they used to called it a "commercial". Hummpfft... go figure.
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