NBC, Intel Partner on Content for Viiv Users

By Ed Oswald | Published September 29, 2006, 2:29 PM

NBC Universal said Friday it had partnered with Intel to launch NBC VIP Access, a service that will provide free entertainment content to Intel Viiv desktop and Centrino laptop users. Users will have access to season premieres and other content available on the NBC networks.

Among the shows included is the entire fall season of "Heroes" and "Studio 60 on the Sunset Strip." In addition, the service will also make available the season premieres of "Friday Night Lights", "30 Rock" and "Ghost Hunters," and scenes from the new seasons of "Law & Order: Criminal Intent" and "Battlestar Galactica."

In addition to the programming, NBC Universal will also place special extra programming on the service as well as programming from Bravo, including "Kathy Griffin: My Life on the D List" and "Work Out," and content from NBCSports.com.

Altogether, over 20 programs will be made available through the service initially, the company said in a statement.

"NBC's VIP Access showcases some of the best content that we have and we are proud to be working with Intel to deliver the best high-resolution online video experience available to consumers," NBC's Digital Media and Market Development president Beth Comstock said.

Intel and NBCU first worked together on a special section for NBCOlympics.com during the Winter Olympics where Viiv and Centrino users could view high-resolution content through a special site.