New mobile search service for Sprint uses photos as criteria

By Michael Hatamoto | Published June 19, 2008, 5:04 PM

A new search service available for Sprint Wireless users claims to be able to retrieve information about anything they can take a picture of.

After users send a photo to m@thrrum.com, the Thrrum MMS Search will send search results back to their phone that pertain to what's in the picture, especially if that picture contains something textual. 23half also designed the service so users can take pictures of book covers, product labels, printed material, and train schedules; the system can respond with extended information about what it finds.

For example, it's possible to capture an image of a music CD or DVD and send it to the service to receive product reviews and perhaps pricing and availability elsewhere.

First introduced publicly last month, 23half's search technology was demonstrated in the "nThrum" technology demonstrator in 2005. 23half now offers one of the first services that mixes images to capture the physical world with a way to gain relevant information via text messages.

The company also offers a Visual Browser that can be downloaded to a mobile phone so users can capture images and get results without having to send a text message to the Thrrum MMS service.

Gartner Research indicates more than 500 million camera phones are sold per year, and will likely exceed 1 billion annual sales in two years. Thrrum MMS Search is in beta and available to Sprint Nextel subscribers for free, at least for now. Pricing information for the service's final release has not yet been made available.

View comments by with a score of at least

Microsoft denies latest 'Black Screen of Death' claims

After an anti-malware producer announced a fix to what it says is a swarm of recent KSoD problems, evidence of the swarm itself has yet to turn up.

Latest Firefox 3.6 beta fixes 133 bugs, promises faster page load times

A once-sluggish beta testing process has kicked into overdrive, with astonishing success at finding serious bugs. Will Mozilla be able to fix all the others in time?

Confirmed: Office 2010 to ship in June

Two weeks after Microsoft had been expected to draw a clearer roadmap for its principal applications suite, it's finally ready to commit to the end of H1.

The fallacy of Facebook privacy

Carmi Levy | Wide Angle Zoom: If an insurance company learns something interesting about its client through the Internet, is that snooping?

Apple settles with Psystar except for 'circumvention devices'

The fracas with the Florida clone computer maker might have ended today had Apple not have muddled the issue over a cheap piece of Psystar software.

New EU antitrust commissioner will oversee Microsoft, Oracle+Sun, Intel issues

As one of Europe's most prominent politicians shifts positions in January, her replacement remains a question mark over technology's biggest issues.

Without its own 'iTablet' yet, is Apple missing the boat?

Steve Jobs is on record as dissing "single-purpose" devices like e-readers. But given their recent popularity, was that a mistake?

Not-so-mobile battery life: Time to force the issue

Carmi Levy | Wide Angle Zoom: If power efficiency is important when you buy a car or even a motorcycle, why shouldn't it matter for a smartphone?

Apple invokes DMCA, claims Psystar is 'trafficking in circumvention devices'

In trying to close the book on possibly the last attempt at a Mac clone, Apple cites from its own landmark case...but may actually be misinterpreting it.

Microsoft 'worked with Apple' for Silverlight on iPhone, says Goldfarb

By not making such a big deal out of trying to stream video to the iPhone, Microsoft got a big deal out of it, revealed the Silverlight product manager.

Clicker.com cuts through the Web video chaos

In a world where homemade video and Hollywood movies travel the same pipeline, it's good to have a real search engine to cut through the clutter.