Nokia acquires geotagging startup Plazes

By Ed Oswald | Published June 23, 2008, 12:35 PM

The phone manufacturer says acquiring the producer of a geo-locating service for finding one's friends, helps accelerate its vision of connecting people under its services strategy.

Plazes is a privately held company based in Berlin. Founded in 2006, it employs 13 and focuses on allowing users to post there location along with a short description of what they are doing, much like Twitter.

Users have the option of either using the company's software for Mac OS or PC to update locations, or sending an SMS with locale information. By the same token, these applications can be used to find the locations of others.

Plazes seems very similar to another location-based social networking service called Loopt. That service also allows people to post their location and activities, as well as see what their friends are up to.

Nokia's acquisition is not its first for location-based services. It acquired Gate5 -- also based in Berlin -- in September 2006, which brought maps and navigation to its portfolio of software. This was followed up with the Navteq buy the following year.

After the acquisition closes, the plan for Plazes is to have it become part of the services and software division of Nokia, and for its technology to be integrated into other features that already exist on Nokia phones.

"Nokia shares our vision of the social activity space and of how we can together develop the service that Plazes provides today," Plazes co-founder Felix Petersen said in a statement.

It also seems like a good fit for Nokia, say analysts, as it gives the company's mapping applications functionality that other device manufacturers may not have. It is not clear whether Nokia would shut down Plazes' efforts to build applications for other devices -- such as it had for the iPhone.

"The company is quite small but its team has a good expertise in adding the elements of 'place' and 'time' to social networking," JupiterResearch analyst Thomas Husson said.

UPDATE As of today, Plazes' service was in closed beta, and the company had been soliciting new testers right up through the Nokia acquisition. It was not immediately clear how the deal would affect the future of its beta tests, though the beta link remains live.

Comments

View comments by with a score of at least

mobile LBS == mobile navigation ++ ?

One example here.

The US VZW also provides lots of mobile location-based services. One of them is called navigation services. it is about $5+ per month. However, as you know, the GPS service itself is free to public and a GPS receiver is as low as $200 with a pretty decent screen and airtime charge. (More decent than a mobile phone.) It is really difficult for me to choose the VZW navigation service instead of buying a GPS receiver. On the other hand, the VZW GPS is a A-GPS/AFLT based hybrid solution under the tight control of the operator. If you travel out of the VZW network coverage, you will be out of luck. However, with a standalone GPS receiver, you have no problem

http://mobilelocationservices.blogspot.com/

Score: 0

|

"allowing users to post there location"

..see higher learning below

http://www.betanews.com/...ob_prospects/1214245739

Score: 0

|

Strange enough, I have read the similar news many times these days. Is there any relationship between the new iphone debut and this? Suddenly mobile LBS starts flying.

btw, share a mobile lbs tutorial here too.

http://to.swang.googlepages.com/lbs

Score: 0

|

After telling US to mind its own business, Kroes slaps caps on Rambus royalties

The holder of many patents worldwide pertaining to DDR memory offered to reduce its royalty stake in that technology, and today the EU said yes.

Why Apple succeeds, and always will

The company consistently plays by different rules, literally like David did in his battle against Goliath.

EC's Kroes to US senators: Mind your own business on Oracle + Sun

UPDATED The EU's antitrust chief told the United States Senate Tuesday that any merger that takes place in the world is more her affair than theirs.

Betanews Podcast: Rupert Murdoch and the buying stuff online problem

We'll have a more difficult time paying for online news if the underlying protocol for online payment has a big gaping hole in it.

In a peace offering to newspapers, Google offers a new news format

It's probably not a solution to the woes of major news publishers, but Living Stories may gather a few of those publishers together in search of one.

Google Maps doesn't prevent car accidents, only search accidents

This week, Google updated Maps for Android 3.3.1, adding topography, nearby points of interest, and error reporting.

DOJ: Microsoft interop docs are now 'substantially complete'

A major milestone in the US Government's oversight of Microsoft is passed, as the Justice Dept. is now saying the company's protocol documents make sense.

The $1 DVD rental debate: LA group says Redbox will lose movie makers $1B

A report from the Los Angeles Economic Development Corporation says cheap Redbox DVD rentals could seriously damage the movie business.

First impressions of Droid: Easy, breezy, friendly, if a little fat

Though it's not quite as well-polished as Apple's iPhone OS, the version of Android that Motorola's Droid phone sports is still a breeze to use.

Windows fix for TLS security bug still forthcoming, won't be Tuesday

Anyone looking for a fix for last month's discovery of a potentially serious security hole in TLS and SSL may have to wait until everyone is ready to act together.

Not the first, not the last, technology predictions for 2010

Carmi Levy | Wide Angle Zoom: The real truth is probably that what went around in 2009, will come around to haunt us next year.