Not your usual Microsoft keynote: Tom Brokaw

By Scott M. Fulton, III | Published March 3, 2008, 7:09 PM

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TOM BROKAW:When I'm asked about the memorable people I've met over the course of my lifetime, I think most people expect me to say every president since Dwight Eisenhower, Mikhail Gorbachev, Margaret Thatcher, Golda Meir, Nelson Mandela, Dr. Martin Luther King, Michael Jordan, Bruce Springsteen, Fellini and Pavarotti, John Wayne, Sinatra...Sophia Loren, or any number of other big-name celebrities I've met over the course of my professional and personal life. The fact is, the memorable people for me are people with names we don't know...civil rights workers who at the darkest days of America's challenges showed such unparalleled courage.

A young physician I remember meeting in Somalia at the height of the civil war, working in a tent lit by kerosene lantern...trying desperately to save a young Somali child who had been gravely wounded by shrapnel. A young Chinese student stopped in a back alley of Beijing at the time of Tienanmen Square, in the most eloquent possible terms, described the hopes of his generation for a better, freer life in China. Also Greg Mortenson, who has become a kind of folk hero in this country, the author of Three Cups of Tea, on rebuilding schools in Afghanistan and an attempt to reach Islamic people in a new way, beyond military power.

Those are the people who have left a lasting impression on me, and they continue to do so across this country and around the world. When I left Nightly News, I said I'm not only going to spend my time in speeches...But I continue to be energized and inspired by the young and old men and women representing a wide range of ethnicity and interests, unhinged from the comforts of their homes, only to put their boots on the ground, their hands in the earth, and spend their nights in scary places, to make this precious planet a better place for all of us.

I encounter them around the world, as I did this last year in Rwanda, the year before that in Pakistan in earthquake-ravaged zones, in Rwanda which was the site of a terrible genocide in 1994; they're trying desperately to reconcile that tiny, tortured country. The NGO workers I'm familiar with, including an organization called International Rescue, they'll go to mountaintop villages and they have workout sessions in which the [wealthy organizers] sit across from the families [whose homes and land] have been destroyed. It's hard, emotional work. Then these workers can go back, and facilitators, can collect the data in a central place and analyze...a country which has such a primitive infrastructure.

One morning, I woke up in northern Pakistan in a cargo container with a bunch of American relief workers who had been there six months, hiking long distances with remote villagers, trying to assess their medical, sanitation, and health needs, how they move forward. And then when they hike out, those with boots on the ground, they put their hands on the keyboard, and by putting their hands on the keyboard, they were able to distill all that they had learned and make the relief efforts so much more efficient, and in so doing, they were making a big impression on those people who were skeptical of those of us in the West who seem to have so much, while they have so little.

Former NBC News managing editor Tom Brokaw, speaking 2/27/08 before the Microsoft 'Heroes Happen Here' launch event.A physician I know in New York, a specialist in new forms of restoring hearing for the profoundly deaf, before too long, in the next month or so, will program a Cochlear implant for a child in East Africa, by computer, from his offices at NYU. A farmer...I was talking to the other day now calibrates his planting program by tracking world market conditions on his computer, and in so doing he's reviving the agricultural economy in the Great Plains and providing jobs for its workers as well.

Those people whom I've encountered around the world, and those heroes who were documented by Microsoft here today, will not be found on Page Six or in the tabloid newspapers or in the evening entertainment shows. They are at the defining point of our times, this generation, just as those who came of age at the time of the Great Depression and then went off and saved the world in World War II defined their times, the people I call "The Greatest Generation," and their offspring, the Baby Boomers, who were at the vanguard of liberating the oppressed in this country, the people of color and women -- the Baby Boomers who invented the technology we're premiering here today.

It is a reminder to all of us, in this daily work that we now take for granted, that this technology requires guiding hands, an imaginative approach, and a good heart wherever it can be used. We also have to remember, of course, that technology alone is not the answer. At the beginning of the 20th century, people like you and of your age must've been thrilled and excited by the possibility of the technology of their time. They were at a crossroads [into] the American century. They had...rail travel, the first flight, the first automobiles chugging down the muddy roads, the telephone for communication. The beginning of the great industrial and financial might of this country...what everyone thought would be the Golden Era of Technology Advancement. It became a century that gave us two world wars, the introduction of the nuclear age, the Holocaust...and also [the wars in] Southeast Asia. It gave us a world divided between the haves and the have-nots. New plagues and old feuds along ancient sectarian lines.

Now, we live on a smaller planet with more people. We have been witness to the limits of military power in resolving the conflicts of the world. We do worry about the rising and potentially volatile gap between poverty and wealth in the world. We see temperatures going up...energy getting more expensive, and rain forests [slowly disappearing]. We now have the technology to deal with all of those life-altering problems. But we can never forget that we need as well, perhaps primarily, the will and the people who will use that technology for a greater good. We have the opportunity to become the Next Greatest Generation.

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Apple won't be outdone by M$. They will find their own retired TV news anchor to give their next keynote. It's probably going to be Dan Rather. LOL

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Yeah, the GG had all those GREAT advantage of growing up in the Depression, having to drop out of school to support their families, going hungry, living in a very frightening world being swallowed up, then spending 5-10 more years fighting and sacrifing to make the world safer. What a deal, too bad so many did not live the great times they were having!

"Dad, its your ****ing fault the world is a mess! By the way can I borrow the BMW?"

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Yea, but recognize the book marketing for what it is: it was Tom's generation that labeled his own "the greatest."

I forgot to mention they didn't have to compete with Wal-Mart, a republican-trashed USDollar, crippling debt to the Chinese, endless war (Iraq has last far longer than WWII ever did), nor did their labor have to compete globally with India and China.

Give any generation those advantages, and it's pretty easy to claim your own greatness. If they're so great, why don't they get off their walkers and fix the problems conservative created this century?

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Hmm...did we suffer gas shortages? Lines at the pumps? Are we recycling all of our tires? Donating our used metal to the war in Iraq?

Ever heard of Vietnam? The Cold War? I'll give you credit for mentioning WWII, but I have 100% confidence you have zero clue what kind of sacrifices the Nation took for that one.

Do you even have a *clue* what you are talking about?

Christ, we've got it easy now comparatively. Our problems now are *nothing* in comparison to what we had to deal with in the 50's, 60's and 70's. Hell, and that's just the Caucasian population. Expand it to other ethnic groups and the gap widens even more.

If they're so great, why don't they get off their walkers and fix the problems conservative created this century?

You deal with *half* of the crap that went on in those three decades and then we'll talk.

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While I like Tom, Tom's Greatest Generation had advantages that today's working people would kill to have: cheap energy, low taxes, cheap housing, affordable college tuition, liveable wages, manufacturing jobs, low social security taxes (1%!), and I won't even go into the negative positives, such as no RIAA suing everyone, georgie bush was a coke-snorting war dodging drunk collecting multiple DWIs, and they didn't have endless regulation that repubs have saddled us with over the past 40 years.

Today, Tom's Greatest Generation is killing our economy with their medicare costs, medicaid costs, how they don't pay the same taxes the rest of us do, didn't have jackasses like rupert murdoch owning all media, social security payments that exceed anything they put into the system after less then 9 years, and this may sound cruel, the fact that they're living longer than ever in $5k/mo. nursing homes.

I'm sure the Microsofties enjoyed listening to Tom's travel diary.

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how they don't pay the same taxes the rest of us do

This is *really* amusing when you realize the poster, on his "PC-Tool fansite" states that he is, in fact, unemployed and living in the basement.

Don't flatter yourself, Zaine.

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Once again, your lack of knowledge shows up on my computer screen. Son, I've paid more taxes than you'll ever make in your lifetime, and my basement is bigger than your house (2500 sq.ft.). I'm unemployed because I don't have to work. It's called investing, toolie, something your generation doesn't do. Go back to your Hannah Montana mp3s, we're staying on topic.

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...and I quote:


-is not a programmer (I wish, but I don't have the brain for it);
— is a lazy, fat **** — I make no excuses there;
— is unemployed (see previous point);
is poor and lives in a basement (see previous two points);


Either way, you're lying SOB, aren't ya?

Son, I've paid more taxes than you'll ever make in your lifetime,

So sorry to disappoint... Son. I'm not the one posting about being a poor, uneducated, shut-in, while crying about taxes and wasted money on welfare and medicaid.

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talkprice: From your post, it appears you have quite a bit of brain capacity you aren't using. Do yourself a favor. Step away from the keyboard and pick up a book. You are on your way to a lifetime of minimum wage. Seriously, the guys wearing nametags at 30 are funny in the movies, but you really, really don't want to be one of them.
Ummm, unless you were trying to be funny. If so, well played, sir!

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as I said earlier, I think talkprice is a spammer. Typical 1 or 2 lines after a discussion, very neutral followed by a URL. Nice.

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Looks like!

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