RSSNow part of CBS, Last.fm will get exclusive video
By Tim Conneally | Published May 9, 2008, 12:50 PM
It's been almost one year since social music network Last.fm was acquired by CBS, and the site has opened "Last.fm/presents," offering original video content from prominent artists.
Last.fm says this is its first attempt at providing original content altogether, and Last.fm/presents has launched with exclusive interviews with Moby, Santogold, Spoon, and Joshua Radin. A following series of "high profile musicians" is being prepared for online broadcast.
Video content is being provided by CBS' Audience Network, which could be classed as a subnetwork of the television broadcaster. The network is aimed at distributing its video content to Web 2.0 sites, packaging them with in-video, pre- and post-roll, or overlaid advertisements, and providing them free of charge. The first videos on Last.fm/presents do not have any such advertisements.
Last.fm adds to the already extensive list of partners in the CBS Audience Network which includes AOL, Microsoft, CNET, Comcast, Sling Media, Amazon, Yahoo, Apple, Joost, Bebo, and Brightcove.
