Online movie releases: the new 'straight to video?'

By Tim Conneally | Published December 14, 2007, 12:32 PM

Jackass 2.5 from Paramount is believed to be the first studio-backed feature film to premiere online, and will be streamable for two weeks completely free of charge.

The Jackass movies essentially add a slightly larger budget to the MTV gross-out comedy clip show, stringing together a series of sketches into something of an anthology film. The 2.5 edition, which mixes new material with outtakes from the 2006 movie, reportedly cost a meager $2 million to produce.

From December 19 to January 2, Paramount will make the movie available for free in its entirety as an online stream with commercial pre- and post-rolls. After that, the film will be available for download on iTunes, Blockbuster's MovieLink, and Amazon for between $12 and $20 USD. There will be a subsequent DVD and pay-per-view TV release as well.

In a strange way, this "upgraded" edition may be just the right film for an online-first release. It was cheap to produce, its presentation is akin to that of viral videos, and the franchise, while not exactly a box office smash, has enough of an audience to drive traffic.

This release model could prove to be a successful alternative for lower-budget filmmakers, and actually be the next step for the direct-to-video niche market.

Comments

View comments by with a score of at least

that show jackass is horribly retarded

Score: 0

|

Learn to have fun once in a while. Yes it's retarded, and hilarious.

Score: 0

|

I actually had the opportunity to go to a movie today, looked it up, thought bout walking a block to the mall, but then realized I was lazy, and movies require me to sit passively. I think I'm mostly done with going to movies, for good. Seems strange to say it, though.

Score: 0

|

For $20 i'd rather pirate the download & invite a date to watch it for pay at a regular theater... more(triple) 'bang' for the same money.

BTW in the movie theater of tomorrow, one will have the entitlement to download it to one's favorite portable while watching it live.

Score: 0

|

Can this track the people who actually think Jackass is funny and have them put away?

Score: 0

|

Wow we can all the that Banquo is probably one of those people that thinks Desperate Housewives is entertainment.

Score: 0

|

Jackass is hilarious. Hey I like high quality movies and I mostly deplore hollywood blockbusters, but Jackass is a delight to see because everyone is laughing! the audiences, the characters, everyone!

Score: 0

|

Obviously streaming should be free, as the compression for a full length movie would be quite horrid for it to run at any comfortable rate. But paying up to $20 for a video download is stretching it a little. Even for a movie that is labeled "straight to video".

This only works for people that,

A) Are desperate and have been anticipating the release of a particular movie.

B) The finincially well off whom are bored and thought theyd watch 5 minutes of a movie they have easy access to.

Score: 0

|

PDC 2009 Day 0: Vista is through

If there was any doubt in your mind that Microsoft is putting Vista behind it, the first session at PDC would eliminate it for good.

Samsung releases another Android: where will it fit in with Bada approaching?

Samsung today announced the Galaxy Spica, sequel to its first Android handset destined for Europe and Asia.

Apple was NOT more profitable selling cell phones than Nokia in Q3

Recent reports that Apple's phone business generated $1.6 billion profit compared to $1.1 billion for Nokia don't add up. The companies' financial disclosures tell all.

PDC 2009 Preview: The move to Office 2010 and Visual Studio 2010

The major focus of Microsoft's conference next week will likely be explaining why two pillars of its software sales strategy deserve to remain where they are.

Windows Marketplace for Mobile launches on WinMo 6.0 and 6.1

No longer isolated to Windows Mobile 6.5, the Windows Phone app store has opened up to older versions of Windows Mobile.

The Internet can still be a positive force, World Wide Web Foundation says

Sir Tim Berners-Lee's World Wide Web Foundation has launched worldwide operations.

Blockbuster's way down, but poised for a comeback

Though it took a serious beating in 2009, Blockbuster CEO Jim Keyes says the company can turn it around.

iTunes Preview doesn't go far enough to create Web-based option for store

Apple has rolled out iTunes Preview, a Web interface for browsing iTunes.

Dell's first smartphone aids the Android onslaught

Longtime PC leader Dell has finally announced its Android-based smarphone.

After the Intel + AMD armistice: Do we really want a level playing field?

Scott Fulton On Point: One by one, the reasons for us to continue suspending the course toward open and fair competition in IT, are dropping like flies.

FLO TV launches pocketable, smartphone-like TVs

Qualcomm's FLO TV Personal Television made by HTC launches in retail today.