Online movie releases: the new 'straight to video?'

By Tim Conneally | Published December 14, 2007, 12:32 PM

Jackass 2.5 from Paramount is believed to be the first studio-backed feature film to premiere online, and will be streamable for two weeks completely free of charge.

The Jackass movies essentially add a slightly larger budget to the MTV gross-out comedy clip show, stringing together a series of sketches into something of an anthology film. The 2.5 edition, which mixes new material with outtakes from the 2006 movie, reportedly cost a meager $2 million to produce.

From December 19 to January 2, Paramount will make the movie available for free in its entirety as an online stream with commercial pre- and post-rolls. After that, the film will be available for download on iTunes, Blockbuster's MovieLink, and Amazon for between $12 and $20 USD. There will be a subsequent DVD and pay-per-view TV release as well.

In a strange way, this "upgraded" edition may be just the right film for an online-first release. It was cheap to produce, its presentation is akin to that of viral videos, and the franchise, while not exactly a box office smash, has enough of an audience to drive traffic.

This release model could prove to be a successful alternative for lower-budget filmmakers, and actually be the next step for the direct-to-video niche market.

Comments

View comments by with a score of at least

that show jackass is horribly retarded

Score: 0

|

Learn to have fun once in a while. Yes it's retarded, and hilarious.

Score: 0

|

I actually had the opportunity to go to a movie today, looked it up, thought bout walking a block to the mall, but then realized I was lazy, and movies require me to sit passively. I think I'm mostly done with going to movies, for good. Seems strange to say it, though.

Score: 0

|

For $20 i'd rather pirate the download & invite a date to watch it for pay at a regular theater... more(triple) 'bang' for the same money.

BTW in the movie theater of tomorrow, one will have the entitlement to download it to one's favorite portable while watching it live.

Score: 0

|

Can this track the people who actually think Jackass is funny and have them put away?

Score: 0

|

Wow we can all the that Banquo is probably one of those people that thinks Desperate Housewives is entertainment.

Score: 0

|

Jackass is hilarious. Hey I like high quality movies and I mostly deplore hollywood blockbusters, but Jackass is a delight to see because everyone is laughing! the audiences, the characters, everyone!

Score: 0

|

Obviously streaming should be free, as the compression for a full length movie would be quite horrid for it to run at any comfortable rate. But paying up to $20 for a video download is stretching it a little. Even for a movie that is labeled "straight to video".

This only works for people that,

A) Are desperate and have been anticipating the release of a particular movie.

B) The finincially well off whom are bored and thought theyd watch 5 minutes of a movie they have easy access to.

Score: 0

|

Report: Microsoft to randomize Europe's browser screen choices

The fact that "A" is for "Apple" was apparently at the heart of browser vendor objections to Microsoft's alternative to listing IE first.

Acer eclipses Dell for #2 spot in global PC shipments, says iSuppli data

It literally does look like a 360-degree turnaround in Dell's fortunes, as the bells of bad tidings now toll solely for Dell.

Microsoft, don't hang up on Windows Mobile, but do call for help

Only a Manhattan Project can save Microsoft's phone strategy now.

See ya later, WinMo: Microsoft's mobile strategy needs a reboot

Carmi Levy | Wide Angle Zoom: Hands up if you're considering upgrading to a Windows phone for the holidays...Anybody?

Playing catch-up in 2010: Windows Mobile, BlackBerry, and Symbian

Microsoft, RIM, and Nokia are each working on improved mobile operating systems. But could these efforts add up to too little, too late?

Will Nokia's plans further alienate American consumers?

A look at Nokia's plans for the coming years does little to shine up the company's increasingly dull image.

Bing bonked by service outage Thursday, Microsoft configured the wrong server

It's always nice to have a backup, but it's even nicer to remember which one is the backup. That's the lesson Bing's admins learned yesterday evening.

Survey reveals there are more women then men, including on social networks

If you think you can market your products and services online as though you're selling car batteries in the middle of halftime, think again. And again.

Android team updates 'Donut' and 'Eclair' SDKs

The Android SDK includes components which optimize app development for each version of the mobile operating system. Today, the 1.6 and 2.0 components got updates.

The Black Screen Syndrome, or, Tech news in search of the apocalypse

Scott Fulton On Point: This is a story about something that should not have been a story, about something that at one time was a story.

Online advertising evolves away from display, toward interactive software

Marketing departments and agencies are increasingly establishing positions for "creative technologists" who can steer designers and developers toward platforms that enable direct connections with consumers.