RSSPepsi to Give Away 200 Million iTunes
By Nate Mook | Published January 19, 2005, 1:54 PM
Apple and Pepsi are at it again, joining forces for the second consecutive year in order to give away millions of songs via the iTunes Music Store. This time around, codes for up to 200 million free tunes will be distributed underneath the cap of special marked Pepsi 20oz. and 1-liter soft drink bottles.
To further encourage users to download their winnings, which was a problem with last year's promotion, winners will be entered into a drawing for a silver iPod mini. Over 1,700 iPod minis will be given away, one every hour during the three month campaign. Apple and Pepsi are set to launch the promotion on midnight January 31, and users will have until May 23 to redeem music.
I imagine they will have fixed the ability to just look under bottles and read the codes without buying their crap sugar-water.
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|I tried that and it was harder than it looks i didn't want to look like a gimp in the store so i didn't practice. I'll have to get the word out to my friends to give me thier winning caps again :D
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|i hope not, since they even admit that not enough music was downloaded...
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|Funny thing is that I drank so much Pepsi last year, and yet, not a single bottle (let me repeat.. NOT A SINGLE BOTTLE) contains a code for iTune...
Whatever.. I suppose one of the main reason that so few people downloaded the free tune was just becuase they did not market it enough to have all Pepsi bottles with codes on it. Literally, all summer, I was drinking bottles (not a single aluminum cans), and there was just no codes..
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|Actually.... I got plenty of the caps... but I can't stand the company, and I don't want the crappy Itunes music store on my computer. And I assure you.... the drawing for a silver Ipod mini is not going to make me want to download the music.
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|For me it wasn't worth the effort. I don't have itunes on my system, and when I got a cap with a single song winner I gave it away last year. It was worth the $.99 to laugh at my friend as he was trying to pick a single song from their catalog because it probably took him an hour. If they started with say a 10-pack of songs as the minimum winning cap, I might consider jumping through the hoops to claim the songs.
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|Are you serious? They made it as freaking simple as possible to redeem the points. You didn't have to use them right away, either. They were put as "credits" on your account. I don't see what the big deal is. I listened to the radio for about 2 days and had enough songs to dl.
I worked at a store and I tried the looking for the code thing. It's fairly easy to do but like someone said you look like a tool doing it. The only way they could get around it is by putting more product in the bottle or shaping the bottle differently, and, let's face it, that's not going to happen any time soon. If they put more product in they'd have to market it as more than 20oz or whatever they come in, and they're not going to be changing a bottle that's worked for them for literally years.
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