Plaxo Expands to Mobile Address Books
The pain of entering phone numbers into your cell phone may soon become a thing of the past thanks to a new application being offered by Plaxo. The service will allow users of the address book network to have their information for contacts automatically updated.
Plaxo Mobile Plus will be initially offered through Verizon Wireless on 30 BREW-capable phones. The service will be expanded to additional models and two additional carriers, Alltel and US Cellular, over the coming weeks, the company said.
"Today's consumer is demanding easier ways to stay in touch with their friends, colleagues, and customers," Plaxo president and CEO Ben Golub said. "Our smart address book is the solution that consumers are looking for to increase their productivity and personal connectedness."
The service claims some 15 million users worldwide, and offers methods to automatically update the address book of a users desktop e-mail client. Plaxo says this new service expands that convenience to the mobile phone.
In addition, Plaxo Mobile Plus also will act as a way to backup contacts in cases of data or phone loss. In addition, users will be able to use interactive map features and pictures of contacts through the service. Users will be able to select which contacts they would like to synchronize.
Verizon Wireless is the second largest US carrier with over 56 million customers.