No matter if your seeing it on the web, in a magazine, or TV, you're being targeted and profiled. True, when it comes to TV or magazine, it is more your choice, but this is part of the game. Online advertising targets you just as bad. What is microsoft's Passport system? Or HitBox doing when your surfing from site to site? Nothing more than creating a papertrail (or electrotrail) of your interests, what you click on, what words grab your attention.

please read the article before you make an idiot of yourself. of course advertising is targeted, that's what profiling is, that's what they said, and they said many ad agencies, even online ones, do it.

what they're getting upset with is that they're now collecting personal information. where as before you were probably just referred to by a unique id number or your likes were stored in a cookie on your computer.. now they're storing your name, address, sex, birthdate, hell maybe even social security number and other "PERSONALLY IDENTIFIABLE INFORMATION"

Commerce Department event to unveil a program to allow consumers to "opt-out" of some data collection activities.

This is BS. There should be an "opt-in" option.
Why should i be inconvinienced? They should beg me to fill out their gay surveys, not me beg them not to be included. I'm getting sick of this SH**. Its its not microsoft, or the FBI/CIA, then its the advertising companies prying into our lives without our permission.

Don't forget the aliens, man!