The American Red Cross said Thursday it had partnered with the major wireless carriers in the United States and The Wireless Foundation, an industry charity organization, to launch "2HELP." The initiative would activate the text messaging number during natural disasters as a way for the charity to easily collect donations from wireless subscribers. When a consumer texts "2HELP," a $5 charge would be added to their wireless bill or deducted from their prepay account balance.

All of the proceeds from these texts would then be donated to the American Red Cross, and the donation would be tax-deductible. "Americans have a tremendous desire and willingness to pitch in whenever someone needs a helping hand, whether it's supplying their time or financial support," CTIA president Steve Largent said. "This initiative combines advanced wireless technology with the nation's premier relief organization."