Sega and its new trademarks: What's its game?

By Angela Gunn | Published February 12, 2009, 8:30 AM

sega logoSega Sammy is closing many of its remaining Japanese arcades, and Sega of America announced nearly 30 layoffs last month. So why would Sega Corporation be registering new arcade-hardware-related trademarks?

A report earlier this month in Siliconera noted that the company has trademarked two names, "Ringedge" and "Ringwide," along with a new circular logo featuring rings. The trademark application states that the new names will be used for arcade game boards, standalone video game machines, and/or arcade game machines with built-in screens.

Hardware? Sega? Sure, they used to do that, and one wonders what the console universe would be like now if the Genesis or the Dreamcast had survived. But that was a very long time ago -- the Dreamcast was discontinued in 2002 -- and though the company is perhaps more of a force in the Japanese market, they've done all right as a platform-agnostic games developer.

And there's a raft of Dreamcast-era games getting their trademark filings updated, too. ChuChu Rocket, Cosmic Smash, 18 Wheeler: American Pro Trucker, Jet Grind Radio, Rez, Sonic Shuffle, and Virtual On: Oratorio Tangram all have new paperwork in the US Patent and Trademark Office. It might mean fresh ports for those titles, as The Escapist noted on Wednesday, but there's no way of knowing until Sega shows its hand.

Sega, given the opportunity to comment to Betanews, did not.

Comments

View comments by with a score of at least

Sounds like they are trying to secure their IP for a possible sale or contemplating a strategy like SCO or Rambus and suing/parasitizing successful companies.

Score: 0

|

imagine if Sega was still in the console business this generation? it would be business as usual this generation as Nintendo is the top console and are bigger than when it was just Nintendo and sega. although if Sega was still in it they would keep the Xbox in last place in japan

Score: 0

|

Imagine if Sega were still in the console business AND had halfway decent marketing. ;-)

Score: 2

|

Imagine if Sega were not dumba**es.

Score: 0

|

Got THAT right, yountmj. 'It's thinking' did *not* apply to their marketing department. The NeXT of the gaming world, that poor doomed console was.

Score: 0

|

Palm posts third quarter results: disappointing sales, more net loss

Palm may be doing better this year than it did last year, but with only 42% sellthrough for the quarter, there's plenty of room for improvement.

Kindle for Mac released: Is Amazon's e-reader moving away from hardware?

Today, Amazon announced Kindle for Mac, the latest addition to the family of free Kindle software.

Microsoft cuts and pastes an egg

Carmi Levy | Wide Angle Zoom: We've listened to our mobile customers, said Microsoft, and cut-and-paste isn't what they want? Uh-huh. Right.

Google improves Maps for Android, rolls in bonus features

The search provider has improved page listings in Maps 4.1, adding a Latitude widget and live wallpaper.

Will Viacom's public airing of YouTube's dirty laundry change the Web forever?

If Viacom wins its summary judgment, will video services everywhere have to police their content for anything that may belong to a copyright holder?

Let the rejections begin: Apple opens first round of submissions for iPad App Store

In a message sent to developers today, Apple announced that it is now accepting iPad apps for the iTunes app store.

Viacom and YouTube: Timeline of pertinent events

The billion-dollar legal battle between Viacom and YouTube is in its third year, but the video site's run-ins with Viacom stretch back more than five years.

A tale of two "red alerts:" Which Windows warnings should you heed?

A pair of malware warnings are circulating worldwide, but after reading so many, they all seem alike. Sophos tells us to read them all more carefully.

Nvidia admits GeForce drivers responsible for fan problems, issues updates

It's the type of driver error you see less and less frequently, but after a few video cards were smoked, Nvidia has issued what it hopes will be a fix.

Netflix axes 'friends' feature due to unpopularity

After mysteriously disappearing from the Movie Detail page on Netflix, the Friends feature is in the process of being removed.

Preliminary results: IE9 tech preview performs 7.8 times better than IE8

There are indeed significant improvements made to the efficiency and processing power of Microsoft's next browser, though they're not across the board.