RSSStudy: iPod Owners Have Tech Savvy
By Ed Oswald | Published October 24, 2005, 5:02 PM
If you own an iPod, it's likely you are more apt to spread consumer-generated media as well as be more technologically savvy than your non-iPod brethren, a survey released on Monday said. Intelliseek, a Internet research firm, said it expects the trend to continue with the recent release of the video iPod.
iPod users are more likely to own digital video recorders, personal digital assistants, digital cameras, laptop computers and cell phones than non-iPod owners. 59 percent of them use text messaging and 45 percent take camera phone pictures, versus 24 and 15 percent respectively who do not own a MP3 player.
"iPod users have more word-of-mouth tools at their disposal to spread opinions and reviews about their iPod experiences," Pete Blackshaw, Intelliseek chief marketing officer, said in prepared remarks. "Provided iPods continue to delight consumers, Apple will benefit from a growing volume of free, trusted advertising from other consumers."
The survey also found 47 percent of iPod users already download video content to their computers, meaning a large market could currently exist for any iPod that adds video capabilities.
1 out of every 100 blog posts mention the iPod either directly or indirectly, versus the same ratio for all other players combined. The reviews on message boards and ratings sites also shine a positive light on the product, Intelliseek said.
Part of the reason why the iPod is mentioned so frequently in blogs may have something to do with the fact that device owners are twice as likely to author one, the study suggests.
For the study, Intelliseek interviewed 660 online consumers during the month of August.
Tech Savy? Is that a joke. Seriously if iPod users were tech savy they wouldn't be using an iPod of which music cannot be copied off of, has a non user replaceable battery and only works with iTunes:
http://poptech.blogspot..../04/ipod-overrated.html
I bet all the Nano users don't realize the Nano's battery is soldered on. Jobs is laughing all the way to the bank.
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iRiver.
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correction, it's iPod with video option, not video iPod
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The iPod is a well designed and technically easy device to use. It provides excellent quality playback and an increasing number of other features. I am technically savvy, but am now on my third iPod because I like the design and ease of use. Other technologies are also excellent and each of us has different needs and likes. Why the need to compete here?
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Tech savvy and penny foolish! Spending 200+ bucks on a glorified hard drive? Flash memory is a lot cheaper, not such primitive technology and dare I say, cheaper.
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What about iPod owners vs. non-iPod MP3 player owners?
From my personal experience, most iPod owners aren't tech savvy at all...they think they are, but they are not.
just ask them where they think there iPods are made. I'll bet they will say USA.
no offense to tech-savvy iPod owners, you guys are cool.
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"What about iPod owners vs. non-iPod MP3 player owners?"
You probably have a point there, for someone to go beyond what is advertised, know what they want in a player and buy something else based off of that.
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That's exactly what I was saying in my comment, but was was shot down for some reason.
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ya, i think they took it personal cause either they work for apple, or they really do love apple, and did research, who knows. Oh well, it's not like everyone is going to have the same preference.
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iPods are one of the simplest devices to use to date. The statistics would make sense if it counted the people producing the iPods, the designers, if you will.
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"...for someone to go beyond what is advertised, know what they want in a player and buy something else based off of that."
That's what I am going for.
The other day I was at BestBuy and I saw 2 old ladies (60+) talking about the iPod in a foreign language. Which makes me think about two things:
1. Apple has done an incredible job in reaching into the impossible crowd. Maybe because it is the ONLY MP3 player with a TV ad?
2. These two grandmas are pretty "tech-savvy"
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i just thought of something...
I'm pretty audio savvy because i have an iAUDIO :-P
ogg, quality 7, 44khz
what the heck is the point of this article anyway, just an ipod promoter?
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I'll buy that. If the average consumer is presented with two devices with similar features advertised on their respective boxes, they're going to buy the cheaper one.
However, a lot of would-be techies go for the more expensive option because of certain "advanced" features they think they will get for the extra bucks. It's the same thing with motherboards or any computer hardware for that matter. Just look at Alienware. Sheesh. Talk about overpriced.
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It has nothing to do with being more 'savvy'. It's about the fact they don't research their products, and they have the hundreds of dollars to throw around.
Not to mention most only have an iPod to be 'cool', one with the crowd. Owning a 30GB iPod only to put 100 songs on it is useless.
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Considering 30gb is pretty much the standard along any other HD based player and most people have much more songs then that, if not they go with a flash based player. Why is it when Apple has sucess some people just can't bear it on here? Some people prefer spending a little extra money on things that are just nice and have good form. I hate electronics that are big or clunky, It takes me months to purchase a laptop and many people are the same, asthetics matter to lots! And you aren't just buying the iPod you are buying the whole exp. with iTunes, store etc.. Which still has yet to come close on any other platform..
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yup, ipod's are a great device... For those that buy music ;)
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shall we be more specific, to say for those that buy their music and its restrictive DRM through iTunes.
iAUDIO's are great for those who buy or don't buy their music. Doesn't play AAC yet (which would be concern to some), but it does play ogg, my file of choice. Oh, it does work with linux, windows, and mac - no additional software required. Oh, i can copy files back to the computer, as if it were simply a removable hard drive, none of this 1-way crap.
oh, i can record from fm radio or line-in or mic as well.
Mine is 30 gigs with 35 hours of playback.
http://www.newegg.com/Pr...=&Go.x=0&Go.y=0
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Generally, people who bag out the iPod are owners of other media players, and often ones who have spent time and effort researching them. For a device that pretty much lives in my pocket, what it looks like is near to irrelevant. First rule of good design - function over form, something Apple still have to learn with the iPod.
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And first rule of marketing - appeal to your consumers wants (form over function, in this case).
'Tis why the iPod is so successful. :)
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that would have nothing to do with the fact that the iPod is about the only mp3 player that gets any marketing would it? Most consumers don't know what they want, they just want what ads tell them they want.
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