From today until May 20, anyone with a trademark is eligible to apply for a name with the suffix .me, the assigned top-level domain for the Southern European nation Montenegro.

The country has made the .me domain available to interested parties worldwide, hoping to capitalize upon the myriad of uses the extension holds in the English language while keeping its own "visit.me," "explore.me," and "invest.me."

During this sunrise period, only owners of trademarks/service marks dated before June 28, 2006 may vie for a .me domain name. After this period, the registry will be closed until June 6, at which point auctions will begin for the names which received multiple applications. Domains with only a single application will be awarded.

The "Landrush" for public application will begin on June 6 and last until June 26, when the registry again closes. Similar auctions will take place for Landrush domains with multiple applicants. Open registration will begin on July 17, and records of who purchased such domains as "ho.me," and "windows.me" will be visible through domain registrar EnCirca.