RSSTiVo Users Love Funny Super Bowl Ads
By Eric Steil | Published February 6, 2006, 11:32 AM
TiVo's yearly analysis of the top Super Bowl commercials revealed that Ameriquest's ads "Friendly Skies" and "That Killed Him" were the most commonly replayed ads in TiVo households Sunday. TiVo said that its analysis showed that humorous ads seem to garner the most attention by its customers, with nearly every commercial in the top ten using some kind of humor to deliver the message.
However, in an exception from past years, a play on the field nearly eclipsed replay and rewind activity for the most popular commercials. Two plays earned that distinction -- a controversial second quarter touchdown by Steelers QB Ben Roethlisberger and the score that clinched the Steelers victory. An analysis of usage showed TiVo users hit replay, pause, or rewind an average of 100 times during the game, and the replay button alone 30 times.
And not one privacy comment... wow.
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|Although I am concerned about Tivo's ability to capture this information at the individual subscriber level, as long as they are extremely cautious about the way they store & report it, I think it's reasonable feedback for advertisers and other content providers. For example, when I was watching a Sprint commercial, it occurred to me that some portion of what I pay on my cell phone bill was going toward the millions of dollars required for Super Bowl advertising by Sprint. As long as their ads are successful at growing their subscriber base, then the economies of scale will indirectly benefit me. But if they waste ad dollars, ultimately it's me and other current Sprint customers who pay for it. Therefore, I'm all in favor of having advertisers be able to know (at an aggregate level, not personally identifiable level) whether their ad dollars are worth spending again next year.
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|hey, my first though too. Why not scream about privacy and why TIVO has the right to spy on the users is beyond me.
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|you can download every single commercial here including the banned ones
http://www.whoisthemonke...-super-bowl-commercials
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|thank you monkey-- great!!
Off-topic rant: of the big sites hosting the commercials, have to admit AOL did the best job. Sucky MSN Video is:
1. bad on sucky IE that's been defanged for security purposes.
2. not compatible w/ other browsers(on purpose i suspect).
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|HEL-LO!
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|Only found one of the ameriquest ones online...
http://sports.aol.com/nfl/superbowlads (they have quite a few.)
Google Video also has some... though not the ameriquest ones as far as I could tell.
http://video.google.com/superbowl.html
The Extended "Addicted to Lost" Commercial can be found @ http://www.lost-media.com/
Cheers.
And my fave, the "Magic Fridge" is probably easiest to watch on the Google Vid link above.
My new sig...
"Guys! Hurry up! The Magic Fridge is back!"
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|adland maintains a SuperBowl commercial archive:
http://ad-rag.com/sb.php?year=2006
The FedEx ad was the first to get a laugh out of me. :)
Note to advertisers: Make it easier for people to download your commercials online!
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|The caveman thing? Yeah. That was a good one.
"But they Don't exist yet."
"Not my problem."
Typical boss. ;P
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|Both Ameriquest ones are on that AOL link you provided. Just look at the different quarters.
The Fabio one cracked me up. I thought they were for real.
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|saw it...missed it the first few times. *shrug*
Apparently hadn't had enough caffiene yet.
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