Toshiba to Offer $100 HD DVD Instant Rebate

By Ed Oswald | Published May 16, 2007, 3:00 PM

Beginning Sunday, Toshiba will be offering a $100 USD instant rebate on its entry-level HD DVD player for a period of one month, with the savings eventually being available on any player it sells.

The promotion will run from May 20 to June 16. For the entire period, the $100 instant rebate is applicable to the HD-A2 model, bringing the price down to $299.99 USD. During the final week, the rebate applies to any player.

This brings the prices down to $399.99 for the HD-A20, and $699.99 for the top-of-the-line HD-XA2. Additionally, during that final week period, if a consumer purchases a Toshiba made HDTV at a screen size of 42 inches or larger, the rebate would double to $200.

"We know that price is a powerful driver for consumers to adopt new technology," Toshiba marketing vice president Jodi Sally said in a statement.

In addition to the rebate, new marketing campaigns will also be launched. An HD DVD trailer will begin appearing during film screenings at 932 theaters nationwide, including to movie chains Regal, AMC, and Cinemark. The ads will air over a four week period.

Although a complete list of participating retailers was not provided, Toshiba noted that Best Buy, Circuit City, HHGregg, and Amazon.com will be participating.

According to surveys, Blu-ray is catching up quickly after trailing HD DVD by a wide margin. Data released in April indicated that three out of every four high-definition discs sold in March were in the Blu-ray format.

Comments

View comments by with a score of at least

I wish they had Sticky's for posts so I could have this at the top of the story all the time

http://forum.blu-ray.com/member.php?u=1691

Hey Dave, whats up with you? Your posts at blu-ray.com are so hate filled? I think you owe me an apology because you are more filled with rage than I am, apparently.

Oh yeah. I almost forgot.

http://img514.imageshack...sonycheerleadersox2.png

Score: 0

|

Ha ha ha ha.

Wrong-footed & bankrupt in anything of substance to say the dreary little saddo BD, er I mean Sony, fanboys are reduced to this.

Too funny.

LMAO.

BD just can't compete on price nor, as several international awards show so clearly, on image or sound quality.

Score: 0

|

**COUGH*** FIRE SALE **COUGH**
**COUGH*** DESPERATION **COUGH**

Why do you think there are no Blu-Ray offers like this? Simple, because it does not need them, it's already got the momentum, the industry backers, the players on the market, and the media on the shelves..

Score: 0

|

and they have the market on the highest prices which will drive away the consumer, and in turn will love to buy the toshiba player for 299 dollars

sony fanboys: you have just come to a sad realization: cancel or allow

Score: 0

|

Lol!!! You honestly think Sony is not dropping their prices because "they don't need to." Come on Steve your smarter than that! Sony is not dropping their prices because they can't afford it LMAO!!! This is what is going to end up killing them in the end. Betamax anyone?

Score: 0

|

Steve, you look like Steven Hawking compared to DaveBG. Do you want an XA1 for free so you can see them side by side?

I think with a little correct information, I can turn you to the dark side my young apprentice. You have hate. You have anger......but you do not use them.

Score: 0

|

lol, you poor deluded sheep.

Score: 0

|

I'm sure that most of the people posting on this article are only getting half of the high definition experience. Most of you probably don't even own a surround system considering most of the comments here talk about the picture quality as if it's the only thing that matters when it comes to high definition. Talk about a massive waste of money buying a $600-$1200 Blu-Ray player when you don't even own the equipment to fully experience the HD movies you plan to watch.

Audio is every bit as important as the video. If a movie is not available in either Dolby Digital Plus or Dolby TrueHD audio then it's a complete waste of money.

Score: 0

|

I really like the FUD hd dvd fanboys spread, while Blu-ray kicks them in the nuts (Hollywood__ is a gay too btw).

The funniest thing is that they made more harm with their stupid comments to their favorite format while actually they tried to make it more popular (if possible).

Here is a picture of Hollywood__, he looks kind of dumb but anyway you should see him...
http://img522.imageshack...22/5893/podb7411dw9.jpg

Score: 0

|

LMAO Dave!!! "I really like the FUD hd dvd fanboys spread" """""NOBODY""""" spreads more FUD than the Sony fangirls on this site.

Score: 0

|

First of all, I'm fatter than that and second, I'm a lot more hunched because I threw my back out humping your mom.

I noticed you grew up overnight. Your post isn't filled with names and spellling errurs. What happened? Did you figure out that evyrone here knows you are a complete European joke, Bly-Ray boy?

Now we just have to figure out why your life sucks so bad that you hve to spend every minute digging up stories to make BD look good and HD-DVD look bad.

Here is your profile at BD.com
http://forum.blu-ray.com/member.php?u=1691

Are you honestly going to tell me you are not a complete loser?

Score: 0

|

There's the word "FUD" again. You see Dave, there are two kinds of people in this world.

Leaders and followers.

You sir are a mindless follower, unwilling to listen to reason and easily brainwashed. You can't come up with anything original so you leech off the ideas of others.

Then there are the leaders. People who are willing to take risks, listen to both sides objectively and make an informed decision based on those observations. These people are free thinkers and are usually much happier than the lemmings.

I can spot an unhappy person right away, and you sir fit the profile. What was it that made you so angry? Were you sodomized as a child? Do you only make 5000 euros a year? Things will get better buddy, as soon as you realize you're a sheep and start thinking like a person with a mind of his own.

Score: 0

|

Wow. This is great. Thanks Toshiba... but wait...hang on... no one is really buying HD DVD media anymore so maybe this is not such a good deal after all.... Oh I hear you! You want to practically give them away to rid yourself of hardware that will be practically be useless in the coming months... gotchya.

Lets face it, HD DVD is already cheaper than Blu-ray there is no need for a price reduction. This points to DESPERATION. Ah I love it! With a bit of luck this silly format war will be over before the end of the year.

http://www.eproductwars.com/dvd/

Score: 0

|

Hey, Fake Mark

HD-DVD is at 245 for the top ten and BD is at 193. I dont exactly call that a landslide victory. Also the trend seems to show a steady climb of HD-DVD and a steady decline for BD.

I really dont give a s*** who wins but the Sony fanboys are making me hate BD more and more. Which means I have to support HD-DVD.

Whats up with that?

Dave, Steve, fake Mark?

I see all three of you got together for this:

http://img514.imageshack...sonycheerleadersox2.png

Score: 0

|

Speaking of practically giving away hardware, how much is Sony losing on each PS3 they sell, Mark? And how much more do they lose when they have to bundle TVs and a dozen Blu-Ray movies to actually get people buying the console?

I KNOW it's a lot more than $100. :P

Score: 0

|

Yo Hollywood

Nobody likes fanboys... thats why I killed off the real Mark. I don't particularly like Sony either but it really does appear that the BD format is slowly taking over HD DVD's early reign. If they both provide just about equal quality display output I prefer the medium which has the most storage ability (for PC use)... this happens to be BD... oh but you don't care about that... you prefer HD DVD to spite a couple of Sony fanboys.... ooookay.

Score: 0

|

I'm sure they're losing more than $100 per PS3.... probably double that. But those Sony B%$tards are a shrewd bunch... they'll get back that initial loss on BD movie royalties... and judging by the sales numbers they'll be in the black soon enough.

But what do I know... Tenoq you should buy a HD DVD player, its good value. I know I will.... promise.

Score: 0

|

No, I prefer HD-DVD because it's better. Again, people who don't have both players and can't compare them on various monitors don't know what the hell they are talking about.

You have to A/B them on the same equipment to see what I am talking about. It's plain as day.

I can't stand people like Dave because the idiot doesn't even live in the US, he spends every waking moment hunting down pro BD and anti DVD stories, even ones that arent true and posts all day long on the blu-ray forum and uses language and name calling like a little kid. I truly think he's 15 years old.

The retard doesn't own a player or a single movie. I can't speak for Steve because he wasn't dumb enough to admit he doesnt have a BD player or even a PS3 like Dave.

So it's not that I hate BD, it's just I prefer the better looking of the two. I've had a PS3 collecting dust since November. I've only used it to reference against HD-DVD with the same movie. And that was with the XA1 (which is a complete dog).

If it turned out BD was the better looking format, I'd shut the **** up because they have way more support and frankly, better movies. But is pisses me off that the better looking of the two is losing because most people are just uninformed monkeys who do whatever the salesman at the local Best Buy tells them.

I wish a third company would come along and put them both out of business. This AACS key fiasco and the reaction from both formats is a joke. **** em all I say.

My problem is when I see someone like Dave, I just have to push his buttons until he cries, probably like he does while he's jerking off.

Score: 0

|

Yes, yes, let's do what we do best.. troll, troll, troll. Hey Mark, I got a nice link for you.

http://news.bbc.co.uk/2/hi/business/6660465.stm
http://news.bbc.co.uk/2/hi/business/6660465.stm
http://news.bbc.co.uk/2/hi/business/6660465.stm

Aww yeah, Sony is amazing.

Score: 0

|

Cool, yeah they're pretty amazing!

Think of me when you end up buying a PS3... unless of course you already have one.

Score: 0

|

Wow, why are you writing such a long posts?
You have nothing else to do? I bet you dont Hollywood__ gay.
I didnt knew you were thinking about me so much, well retard like you have to fill his time somehow yes?

I used to have hd-dud player but i sold it because it was ugly and not performing well idiot. You still claim that you have hd-dud or Blu-ray but you dont since you only troll same and same things which are way off the truth...

You havent even seen hd dvd or Blu-ray on a picture not to mention that you dont own one, while i am burning Blu-ray every single day.

So save you gay comments for yourself, retard.

Score: 0

|

Dave,

Relax, take a deep breath, wipe away the tears and put it back in your pants. You're giving Blu ray a bad name with you ranting on like this. Though you do help give all of us a BN a good laugh.

"Goooo Dave!" *pom poms in hand*

Score: 0

|

Fake Mark GiIIespie - Holly`s best friend is trying to tell me what to do? I dont give a **** what you want. Go **** yourself :D

Score: 0

|

yeah, thats right, hete more and more until you burst

hd dud is dead and you are going with it ;)

Score: 0

|

Ok then, just leave it hanging out like that. Mommy's not going to be too impressed though if she suddenly turns on the light to your basement bedroom.... I'll try and **** myself shortly... I'll need a few pointers from you though my asexual friend.

Score: 0

|

buy a PS3, naaa i don't like to waste money on junk

Score: 0

|

ROFL!!!! OWNED!!!

Score: 0

|

Even Mark knows your a turd burglar. By the way, you had nothing, no HD-DVD and you dont have a BD / PS3 either.

I can see you are getting more and more upset as the posts go on, you had better go re-evaluate your life and find something better to do than hang out at BD.com with all the other scared little boys.

You sir are pathetic.

I still can't figure out what makes Sony fanboys tick. Oh, that's right, you dont have enough money to support the format you are always yapping about, let alone both.

Anyone who says they got rid of something because it's ugly tells me exactly the kind of person you are. Common, average, and unintelligent. And by the way you are completely full of s***.

Was that your mom in the picture you posted? And another thing, it's good that your are not a graphic artist because you suck at that too.

http://img514.imageshack...sonycheerleadersox2.png

Score: 0

|

I love you guys. It looks like the whole world is turning on you Dave. Even Steve doubts your loyalty because he knows you dont own a BD player just like everyone else here.

Would you like me to hire someone to dig up all the posts at blu-ray.com where you come out and say "I don't have a Sony BD-PXXXX blah blah blah but I'm going to get one soon"?

I could use the tax break and I'm sure everyone would laugh their asses off.

http://img514.imageshack...sonycheerleadersox2.png

Score: 0

|

Tenoq,

Sony's loss is $307.00 per console.

Score: 0

|

DaveBG for the sake of your sanity give it a rest......unless you are deliberately trying to amuse people here with your public 'episode'?

This (excellent) news has obviously sent you - like the rest of the low-profile today BD fanclub - into a bit of a panic & spin.

Weird.

Anyone looking for a good laugh ought to look at Dave's posts on the BDforum, he seems to be there all the time.
It's a huge collection of day-dreams, wishful thinking and exaggerated BS.
All the 'greats' are there, 'insiders' telling them Universal about to go neutral any second now, Microsoft to bring out a BD drive anyday now, the 'war' already ended ages ago etc etc.

It's very typical BD fanclub stuff - obviously they believe their own propaganda so readily.

(but wouldn't you think that long exercise in self-congratulatory back-slapping would get very boring for most - normal? - people pretty quickly.
I mean, how many times can you say how great you are and how smart you are to like BD before even you get tired of it?)

FFS it's nothing short of a daily exercise in self-hypnosis!
I'm not joking, one one level it's seriously disturbing and worrying.

Dave I suggest you try to stop feeling such strong emotional attachent to corporate CE companies.

No doubt you almost broke down and wept completely at the news that the whole of Sony only made approx £300 million ($600 million/€460million) for the whole of last year up to 31st march.

It makes it even more amusing that Microsoft made $4.9 billion (£2.4 billion/ €3.76billion) in the last quarter up to 31st march alone!

(Personally I could care less about Microsoft either but I know that sort of stuff makes your pulse race & gives you get a frisson of some kind of warped excitement, for some odd reason.)

Score: 0

|

I wonder how this works?

The Toshiba HD A2 is right now $310 on Amazon USA & The Toshiba HD A20 is $360.

Is this a straight $100 off coupon on them no matter where they are supplied?

Cos if so then $210 & 260 are incredible bargains.

The competition is hotting up......and what is this saying about the likely pricing of those inexpensive Chinese HD DVD players due in Q3?!

Score: 0

|

Betanews ****ed me again!

As soon as I post a picture I found in Dave's computer, they put ten more stories up and bump it to the next page that nobody looks at.

Well here it is again!

http://img514.imageshack...sonycheerleadersox2.png

Dave will be here soon with his name calling and pro BD rant.

Dave, why dont you ever comment about how great your equipment is? Oh, thats right, you don't own any. Not a BD player, not a single movie.

Sad, pathetic useless meat bag.

Don't count HD-DVD out yet, it's still the best looking out of the two and the only reason I wanted PS3/BD player was for the movie Cars. Which has been delayed..........forever. What a joke.

Score: 0

|

If I were them, id sell them for $99.99 and take a piece of the HD-DVD sales.

Score: 0

|

I know I'm going to be flamed for this, but it's a genuine observation.

Is this not slightly smacking of desperation? There's no big holiday around, there's no real need to be dropping prices (well, not actually dropping them, but a rebate instead) when you already have the cheapest player on the market.

And they're doing it to all their players (and even TVs) over the next few weeks.

Score: 0

|

No not really. It is called being competitive. If you are not planning on competing then why even bother in the first place?

Score: 0

|

Where's all the Sony fanboys? I am curious to see what kind of BS they are going to try and use against this. We know from experience they wont be dealing in facts or anything logical lol.

Score: 0

|

Dave and Steve havent got off work yet. I heard they are jizmoppers at the local XXX theater. There were even videos of a dirty mop fight between the two.

Hey Steve & Dave, why haven't I seen you at MENSA? That's right, you're ****ing idiots.

Score: 0

|

O...I thought they worked here lol. Guess Sony has them doing other things for a few hours lol.

Score: 0

|

your? you mean you're?

Score: 0

|

$299 already, and just in time for Father's Day. Ahhh, you love your dad, don't ya son? :)

Score: 0

|

Microsoft's Ray Ozzie: 'Nobody's going to be 100% open'

The mobile apps ecosystems of the world may converge over time, led by apps being ported over across platforms, according to the Chief Software Architect.

Will Firefox beat IE9 to Direct2D rendering?

Just days after Microsoft executives gave conference attendees a peek at a new rendering technology, a Mozilla contributor revealed he's working on the same thing.

Where there's smoke: Apple warranty stance raises troubling questions

Carmi Levy | Wide Angle Zoom: Smoking can be dangerous not only for your lungs, it appears, but for your Apple hardware warranty.

The fallacy of Facebook privacy

Carmi Levy | Wide Angle Zoom: If an insurance company learns something interesting about its client through the Internet, is that snooping?

Microsoft 'worked with Apple' for Silverlight on iPhone, says Goldfarb

By not making such a big deal out of trying to stream video to the iPhone, Microsoft got a big deal out of it, revealed the Silverlight product manager.

Clicker.com cuts through the Web video chaos

In a world where homemade video and Hollywood movies travel the same pipeline, it's good to have a real search engine to cut through the clutter.

A case study in improving software: What Office 2010 can learn from Notion 3

A music composition product gambles with a complete overhaul, in an effort to make headway against two well-known competitors in a tough market.

Kindle 2 update adds battery life, native PDF reader

Amazon has pushed out an update to the Kindle 2 e-reader that lengthens battery life and adds a native PDF viewer.

Safari on iPhone gets competition from a $1 browser app

Apple likes to say it gives iPhone users a full browsing experience, but a new competitor tries to incorporate more desktop browser features.

Action Replay maker sues Microsoft for Xbox 360 'predatory technological barriers'

Third-party video game accessory maker Datel has filed an antitrust lawsuit against Microsoft over the Xbox 360's recent Dashboard update.