WSJ: AOL to Acquire Mobile Ad Provider

By the Betanews Staff | Published February 27, 2007, 12:00 PM

AOL is rumored to be close to a deal with Third Screen Media, a mobile advertising startup, The Wall Street Journal reported late Monday. The company had previously been in talks with Microsoft over a possible deal, however negotiations fell apart. The AOL deal is said to be worth some $80 million, and is "fairly advanced," the paper reports.

The purchase of Third Screen would make sense for AOL, as it has transitioned away from a subscriber-based to an ad-supported business model. While at the current time the market for mobile advertising is small, it is expected to grow over the next several years. Neither AOL nor Third Screen would comment publicly on the latest rumors.

Comments

Correct me if I am wrong, but isn't AO(HEL)L an AD Provider?

Score: 0

|

They are a Malware provider for all the suckers who cant use a computer. LOL

Score: 0

|

"They are a Malware provider for all the suckers who cant use a computer. LOL"
----------------------------------------
We loyal AOL subscribers love it when you advertise for AOL like you do. By the way, you can call me a sucker; big time. OK?

Score: 0

|

Just what AOL needs! More ADS!

Score: 0

|

Before it can tackle Windows, Chrome must leave Safari in the dust

It's a little browser with dreams of becoming a bigger operating system some day. But while it's chasing Microsoft's dreams, Chrome's tail is being chased by Apple.

Silverlight 3 goes live on Microsoft's servers

Microsoft's answer to Adobe's Flash is (unofficially) here, with prospects of higher-speed, higher-resolution video and for the first time, 3D.

Best Buy-brand TVs to get TiVo

A new alliance will place the retailer's own brand alongide the manufacturers, and could also lead to future partnerships on services.

Three Android phones on the way from T-Mobile in 2009

T-Mobile's myTouch 3G, launched Wednesday, will be followed by two more Android phones later this year, but neither of them will be HTC's Hero.

LTE still lacks a voice

The 4G Wireless standard that Verizon hopes to show off before this year is out is still at a loss for (spoken) words.

T-Mobile's strategy to combat Apple's iPhone with Android

With a trio of Android phones now in the pipeline for 2009, T-Mobile hopes to break the iPhone's emerging stranglehold.

EC's Reding: Government should act as broker for media downloads

If Internet media services don't step up and build an attractive way for users to start paying for downloads, a commissioner says, government may do the job instead.

Sony TVs get Netflix, still no PS3

Though it's coming in behind LG, Samsung, and Microsoft, Sony will begin to offer Netflix streaming, too.

Google Chrome OS: Too little, too early

Carmi Levy: Wide Angle Zoom Don't start the revolution just yet, says Carmi, who isn't so certain Chrome OS will be the "Windows Killer."

GAO pen test brings the hammer down on federal rent-a-cops

But are the computers to blame for the contract-guard fiasco at FPS?

What's Next: Chrome OS will have at least some friends in high places

Also: South Korea takes another round of DDoS abuse, and Neelie Kroes and Steve Ballmer may shake hands before she exits stage left.

Data sharing among online advertisers: Is sanity in sight?

Lockdown with Angela Gunn In the middle of a 15-page plea not to get regulated, a spark of smart thinking.

PST Recovery Software 12.0

July 9 - 11:34 PM ET

Unistal Data Recovery 12.08.06

July 9 - 11:09 PM ET

BKF Repair 3.0

July 9 - 10:54 PM ET

Vuze for Windows 4.2.0.4

July 9 - 6:26 PM ET

UltraVNC 1.0.6.4

July 9 - 6:05 PM ET

WildBit Viewer 5.5 Beta 3.0

July 9 - 5:44 PM ET