RSSYahoo to Deliver Banner Ads to Phones
By the Betanews Staff | Published November 7, 2006, 12:03 PM
Yahoo is embarking on a pilot program in which it sends graphical advertisements to mobile phones and other wireless devices, testing the effectiveness of brand advertising on small screens. The ads, 150x21 pixels in size, will be delivered to users of Yahoo's Mobile Web service.
Yahoo previously began testing text advertisements on phones in the United States and the UK. Wireless devices have traditionally been limited by slow speeds and high bandwidth prices, making graphical ads an expensive proposition with a limited audience. But as speeds and devices themselves have improved, more consumers are turning to their phone to look up information on the Web.
Everyone should just TURN OFF data functionalities on their phones.
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|This might just be acceptible if there was an opt-out for anyone who doesn't want to receive this crap, which is probably EVERYONE, and which is why there probably won't be an opt-out.
Anyway, this kind of advertising is creepy and very close to spamming. Presumably Yahoo know that that kind of rubbish just annoys people.
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|Grrrreat! GEICO GEICO GEICO. That's all you'll see before you possibly want to kill yourself.
Can somebody please advise these fools that too much exposure has a negative effect?
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|Will this help lower our cell phone bill? Since company are paying for ads? :)
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|OH, heck no. anything that even is data related from my cell service adds to my phone bill
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|ahhh, thank you but i don't want any of those.
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|They better not to bug me on my cell.
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|Careful, Yahoo... You're getting close to being a spammer.
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|They should pay for my data plan if they're going to be advertising on my phone
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