YouTube Launches NBA-branded Channel

By Ed Oswald | Published February 27, 2007, 2:31 PM

A partnership between the NBA and YouTube will allow users of the popular site to view original content from the league, as well as post their own videos to share with others.

The most popular videos will then be featured on a weekly show on the NBA's cable network called "NBA Top 10 on YouTube. The feature was launched on Monday, the league said.

"NBA fans will be able to interact and share their passion for the game by posting their 'best moves'," Commissioner David Stern said. "YouTube's popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans."

While the submission process may include the posting of copyrighted NBA content, the league appears to not be taking an aggressive stance against preventing it. Rather, it would use YouTube's "Claim Your Content" program to identify its programming and then decide to share in advertising revenue from the post or have it removed.

In addition, Google AdSense will syndicate NBA content through its network, giving publishers the ability to use the league's content on their site.

"We are thrilled to partner with the NBA to give them access to an amazing platform to further engage their fans around the world," Google CEO Eric Schmidt said of the deal in a statement.

The NBA is not the only professional sports league to syndicate their content through the social video site, the NHL has a somewhat similar agreement. The NFL and Major League Baseball currently do not have any type of syndication program with the site.

Comments

View comments by with a score of at least

I guess you could say it was a deal on the rebound? heh heh (snort)

Score: 0

|

Not a bad move by the NBA.

Now, NBA, NFL, when will you begin selling (DVD/Blu-Ray/HD-DVD) box sets of all the teams' seasons?

Score: 0

|

'A pivot from war to peace:' The AMD + Intel armistice, in their own words

An extraordinary day in technology history is recognized by two long-time rivals that mutually decided it's futile to fight anyplace else except the marketplace.

PS3, Xbox to soon get Twitter, Facebook integration

Both Microsoft's Xbox 360 and Sony's PlayStation 3 will integrate with Facebook in the near future.

Windows Marketplace for Mobile now available in browser, iTunes' App Store still not

You can now check out what Windows Marketplace for Mobile has to offer without a Windows Phone.

Microsoft damage control after marketer claims Win7 inspired by Mac

Have you ever said anything you wish you could take back? Ever? No? Not even once? Well then, you won't sympathize with a mid-level Microsoft manager today.

Blockbuster's way down, but poised for a comeback

Though it took a serious beating in 2009, Blockbuster CEO Jim Keyes says the company can turn it around.

iTunes Preview deson't go far enough to create Web-based option for store

Apple has rolled out iTunes Preview, a Web interface for browsing iTunes.

PDC 2009 Preview: The move to Office 2010 and Visual Studio 2010

The major focus of Microsoft's conference next week will likely be explaining why two pillars of its software sales strategy deserve to remain where they are.

Dell's first smartphone aids the Android onslaught

Longtime PC leader Dell has finally announced its Android-based smarphone.

After the Intel + AMD armistice: Do we really want a level playing field?

Scott Fulton On Point: One by one, the reasons for us to continue suspending the course toward open and fair competition in IT, are dropping like flies.

FLO TV launches pocketable, smartphone-like TVs

Qualcomm's FLO TV Personal Television made by HTC launches in retail today.

Google acquires Gizmo5, builds IP telephony portfolio

Google Voice today confirmed rumors that it would acquire IP telephony company Gizmo5