The Wall Street Journal is reporting that YouTube is considering moving into the offline world by offering videos on television. Additionally, the company is working on a system that would allow content owners to better control their content by either blocking it, or charging for it if they so desire.

One begins to wonder how much of this most recent initiative is being pushed for by Google, who purchased the site in October of last year for $1.65 billion. With such a large investment, you have to think the search giant is looking for other ways to generate revenue.

Either way, the company is saying its “looking at the options.” Exactly what that means for YouTube’s future plans is anyone’s guess.