RSSiPod Creates Mac 'Halo Effect'
By David Worthington | Published March 18, 2005, 9:45 PM
A report by Morgan Stanley analyst Rebecca Runkle has determined that Apple's iPod digital music player has inspired brand switching away from the PC to Macs. In her report, Runkle wrote that the conversation rate among owners of the iPod was approximately 20 percent with the possibility of gaining another 5 percent in the near future
This creates what is referred to as an iPod "halo effect" on purchase behavior. A survey that measured the attitude of iPod users versus a control group of non-users found that 43 percent would consider purchasing a Mac as their next computer compared with 15 percent in the control group.
please delete me! i moved my post
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|20%? Of millions of people? They just up and converted to a Mac, just like that, and this industry analyst is the one to report on it?
What does buying an ipod have to do with using a mac in the first place? Just wow.
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|Its not just this analyst. Nearly every analyst firm, as well as hard research, has show the iPod is indeed moving people to the Mac platform.
To brush this off as nonsense is foolhardy in my opinion. Have any of you been in an Apple Store recently? I am astounded with how progressively busier they've become in the past year. The difference is striking.
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|Could you send me a link to any of those researches you mentioned. Last time I checked, Mac were still way low compared to any major PC manufacturer.
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|20%?
Rrrrrrrrrrrriiiiiiiiiiiiiiiiiiiiigghhhht.
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|Apple pays marketing groups for stuff like this.
Most likely the data is inflated or faked. The PC
will always be a better system and cheaper too.
I have a iPod mini and iPod Shuffle ... I like
them ... and they do what they say they can. Will
I go out an buy a Apple computer .. NO .. ... TOO
much MONEY ...compared to a intel or amd PC system
Even the Mac mini costs close the $900 + after
you get the monitor, keyboard, mouse and speaks.
You can call Dell an get a complete system for
$499 with double the system ram, more disk space,
with a LCD monitor and dvd burner. The same config
for a Mac mini would cost over $1000.
Bottom line, the study isn't worth the paper
its written on. :)
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|I wouldn't say that PC's are better than Macs, they just do different things differently. For the money, hell yeah any IBM clone will beat a Mac any day of the week (unless you're comparing a godly PC system to a cheap mac, then and only then the Mac wins in price). I'm a PC guy by the way, grew up on them and I still know most of the common DOS functions by heart. But I won't bash Macs as they are good systems and they do have their place in the market.
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|If I could afford it, I'd get one, seeing as how the new OSX core is basically BSD. Maybe I'll get a used G4 off E-bay or something. Since they're about as much as a brand new IBM clone PC now.
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|I caught myself thinking about getting one of those new mac minis today. I feel dirty.
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|Yeah. They'll especially love it when they find out that everything associated with Macs is ten times more costly. Still, you can't beat how groovy all this Mac stuff looks in your Zen-like abode.
(Oh, and the box it comes in is extra expecially nice, and expensive looking too)
....Flash memory baby.
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|Oh yeah, image is the one thing that apple has ALWAYS had over pc's.
Dirty? haha, that was funny man.
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|Office for Mac is cheaper than Office for Windows... and actually a better product.
Most PC Hardware (Monitors, Mice, Printers, etc.) work with PowerPC/Apple PCs...
OSX can run most Linux and BSD software, so it actually has more freeware solutions than Windows...
And... saying PC verus Mac is the same as saying DVD versus Digital Versatile Disc... Mac IS a PC.
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|I dont get it...why do people always get in this battle...yes...ibm clones are cheaper...they are cloned...you cant beat that in terms of unit-cost if you are a single manufacturer such as apple...but to say that either one is better is just plain stupid...Start editing movies and music and you will see why top studios around the world do their work on Mac's...they are just plain better in that area...But this same thing happened with VHS and BETA tape recording systems in the early 80's...BETA didn't alow a market for a BETA Clone where as VHS did...VHS of course had a greater share of the market...but was/is an inferior system in many aspects...But the only difference here is that IBM clones are better at certain tasks than a Mac and both are "complicated" systems to the average user...especially when you try to get users to switch between the two...just the way things go i suppose...Both are staying in the market for years to come and as Apple builds up its credibility with the average home user, more people will more to that platform. Even if this is directly related to iPod sales or not. But neither one will ever cancel the other out...just wont happen...Too many unique features on each platform...But whatever...keep arguing with me...that is all that ever happens...while you are at it...find out which came first...the chicken or the egg...that might make me happy :)
-Chris
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|Big deal. Macs still suck.
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